Positivism and Interpretivism

Phenomenon or Context of Research
Even after being modernized, some substantial time after the so called internet revolution, electronic commerce (e-commerce) remains a moderately new, rising and constantly shifting area of business management and information technology. The spread of high-speed internet among communities and the propagation of electronic commerce (e-commerce) among businesses create both opportunities and challenges for business in a small town and rural areas. E-commerce have played a role in reducing several disadvantages coupled with a secluded location by decreasing marketing, communication, and information costs and making an increase in access to lower cost suppliers and services. On the other hand, geographically isolated businesses have found stiff competition for their local (traditional) customers from nonlocal internet businesses. This section seek to look at hoe e-commerce growth was in last decades, whether ecommerce will be taking over physical store in time, and look at how e-commerce will be in the next 5 to 10 years among other fundamental factors related to e-commerce.
Information and communication technology (ICT) has become a threat to many rural businesses which have left them with no option but to adapt to e-commerce strategy. If one is to define e-commerce in a simple way, one can say that it’s use of the internet to market and sell goods and services. On the other hand it’s much broader and includes the electronic exchange of information, goods and service as well payments and creation and maintenance of web-based relations (Plunkett, 2011). E-commerce have suited the business in a perfect manner since it may even be involved in the design, finance, marketing, production, invention as well distribution and service aspects of a business activities.
The growth of ecommerce for the past decade
Before one digs deep into ecommerce, it is vital to understand different terms that are applicable as well asses their origin and usage. According to Vladimi chief editor of the international journal of electronic commerce states that electronic commerce is sharing business information, maintaining the business relations as well conduction the transactions by means of telecommunications networks. Though this mode of business is being known to many in the modern days, electronic commerce existed for over 40 years, where it originated from electronic transmission of messages during the Berlin airlift in 1948 (Jennings,1998).
E-commerce then rose to another level of electro data interchange (EDI) and in the 1960s there was the first attempt of suing common electronic data format but at this time, the format could only be used for purchasing, finance data and transportation, and they were used basically for intra-industry transactions but later in 1970s that work began for national Electronic data interchange (EDI) which developed well in 1990s
For the past decades, ecommerce was presented in...