Introduction To Business Planning Writing Assignment (Research Paper Sample)
The purpose of this assignment is to familiarize students with the commonalities among typical business plan models.
Research a minimum of four typical business plan models.
In a paper of 1,000-1,500-words:
Compare and contrast these typical business plan models.
Describe the strengths and limitations of these models.
Compare these models to the business plan models in either Microsoft Project or Apple Merlin.
Select the model that you believe will work best for your assigned CLC Business Plan; explain your rationale for this selection.
Research should be from scholarly, peer-reviewed sources.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Less Than Satisfactory
HCA 620 Introduction to Business Planning Paper Rubric
The background information has been minimally addressed.
The background information included is mostly complete but lacks specific information to assist the audience to understand the topic's importance.
The background information included is appropriate providing sufficient information to assist the audience to understand the topic's importance.
The background information included is complete, clear and relevant providing specific and useful information to assist the audience to understand the topic's importance.
The background information included is comprehensive, relevant and interesting, and provides specific information to assist the audience to understand the topic's importance in a manner that is fresh and engaging.
Compare and contrast a minimum of four typical business plans.
Less than three business plans are compared and contrasted. Strengths and weaknesses are not presented. Content includes little or none of the assignment criteria. Major points are unclear. No support is evident.
Less than four business plans are compared and contrasted. Strengths and weaknesses are presented with few supporting details. Assignment content omits some required criteria. Major points lack clarity. Little or no effective support is evident.
Four business plans are sufficiently compared and contrasted. Strengths and weaknesses are presented with sufficient supporting details. Comparisons and contrasts are superficial Most of the required assignment content is present. Major points are addressed and adequately clear. Some support is evident and relevant.
More than four business plans are thoroughly compared and contrasted. Strengths and weaknesses are presented with numerous supporting details. Comparisons and contrasts are meaningful. Analyzes and evaluates the strengths and weaknesses. Analysis is direct, competent, and appropriate. Claims and ideas of the criteria are supported. All of the required assignment content is present. Major points are clear and effectively addressed. Support is comprehensive and relevant.
More than four business plans are comprehensively compared and contrasted. Strengths and weaknesses are presented with numerous supporting details. Comparisons and contrasts are insightful. Thoughtfully analyzes and evaluates the strengths and weaknesses. Demonstrates a deep understanding of various business plan models by supporting ideas with details and examples. All of the required assignment content is present. Major points are exceptionally clear and thoroughly addressed. Significant and best possible support is evident, relevant, and convincing.
Organization and Effectiveness
No outside academic sources were used to support major points.
Few relevant sources beyond assigned readings were used to support major points. Important relevant sources were neglected. Quoted material and paraphrasing were overused.
Sources were adequate, relevant and extended beyond assigned readings. Quoted material and paraphrasing are included to support major points and writer's idea development.
Sources are academic, current, and relevant to support major points. Quoted material and paraphrasing is used effectively and consistently to support the major points and writer's idea development.
Sources are academic, comprehensive, current, and relevant. Quoted material and paraphrasing expertly support, extend, and inform ideas but do not substitute for the writer's own idea development. Sources are well evaluated to support major points.
Thesis Development and Purpose
Paper lacks any discernible overall purpose or organizing claim.
Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear.
Thesis and/or main claim are apparent and appropriate to purpose.
Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose.
Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present.
Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used.
Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used.
Writer is clearly in command of standard, written, academic English.
Paper Format (Use of appropriate style for the major and assignment)
Template is not used appropriately, or documentation format is rarely followed correctly.
Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.
Appropriate template is used. Formatting is correct, although some minor errors may be present.
Appropriate template is fully used. There are virtually no errors in formatting style.
All format elements are correct.
Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment and style)
No reference page is included. No citations are used.
Reference page is present. Citations are inconsistently used.
Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present
Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and citation style is usually correct.
In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.
Date of Submission
INTRODUCTION TO BUSINESS PLANNING
There exist different types of business plan models tailored for different purposes. Although different sources give varying numbers of business plan models and diverse naming conventions, similarities exists particularly in terms of the essential components. There exist five types of business plan models namely the lean plan, standard business plan, startup business plan, one page business plan and the internal business plan (Bpan.com, 2018). The lean plan is used to manage different business aspects such as strategy, tactics, deadlines and cash flow and is usually faster and highly efficient as compared to the standard or formal business plan. The lean business plan does incorporate specific deadlines, budget and project milestones. Both the lean and standard business plans comprise of four common essential elements that includes strategy setting, strategy execution tactics, concrete specifics and essential financial forecasts (Haag, 2013). Unlike the lean business plan, the standard business plan is comprehensive as it covers all facets of the business in detail and is therefore best suited for presentation to potential investors. However, its limitations lie in its vastness. The specific components of a standard business plan are: business summary, services or products offered, target market, business strategy, plan implementation strategy, business milestones and goals, management profile and composition, financial projections and analysis (Barrow, Barrow & Brown, 2005). These four comprise the most common elements of a standard business plan. What differentiate lean business plans from standard business plans are the executive summary, business description, product and service descriptions, comprehensive market analysis, strategy description, and tactics for strategy implementation and management composition that appear in the standard business plan (Spinelli & Adams, 2012). The one page plan is a more compressed version of the lean business plan and excludes most critical elements of a standard business plan. On the other hand, a startup business plan is simply a standard business plan that is specifically tailored for a startup business and contains most of the common elements of a business plan. Its strength is its appropriateness for presentation to potential angel investors, while its limitation is the fact that it's based on projections and assumptions rather than reality.
Business plans can also be categorized into four distinct models, namely miniplans, presentation (also referred to as decks), working and what-if plans (or pro formal plans) (entrepreneur.com, 2018). These different models vary in content and extensibility even though they have more similarities than differences. Miniplans (lean plans or one page plans) are common due to their compactness, conciseness and degree of specificity as they are usually regarded as summaries of the standard business plans as they incorporate less but similar content. Miniplans or lean plans are less elaborate while the standard business plans are more detailed, formal and comprehensive (Score TM, 2012). However, for small businesses, mini plans would be an appropriate choice, even though not a good fit for complex businesses, in which case the standard business plan would suffice. Conversely, a presentation plan is simply a standard or a formal business plan that is tailored for presentation purposes. This means that the presentation plan is not only a compressed version of the standard plan, but contains all the key aspects of the standard plan (Floor, 2003). Nevertheless, it is concise, accurate and more specific as compared to other business plan models. Another...
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