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Communications & Media
Research Paper
English (U.S.)
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Lifetime Campaign (Research Paper Sample)

The Unit One component of your final paper focused on the ‘what' (what was the need, what is the organization, what are the organization's goals and means for measuring success),and the Unit Two component of the paper focused on the “how's” and “why's” of the campaign (how are they trying to achieve their goals and why did they select these strategies). This third and final paper will combine units one and two, while adding on the unit three objectives. The unit three objectives are to address the following: - Use communication concepts/theories/models/frameworks from this class and/or others to explain how the organization could expand the campaign or improve it. - The paper MUST include the basic components of organization that you have learned in all your speaking and writing classes: an intro (with an attention getter, intro of topic, thesis and preview), a body, a conclusion (with a review statement and wrap up), and of course transitions between points. - Finally, the paper should be well organized, tightly knit, and with correct grammar, spelling, punctuation. source..

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An individual’s quality of life and overall self esteem is improved through living a healthier life, in addition to extending the individual’s life. Some aspects of physical and mental health are usually beyond control of an individual as well as science, but there are lots of things which can be improvised to improve the quality of life. T.E.A.M. Weight Loss, a campaign created by Lifetime Fitness has well demonstrated healthy lifestyles, by making individuals become aware of what ideas they can learn from the campaign and jumpstart healthy living. Being aware of the effects of unhealthy lifestyles, individuals are able to set realistic goals, and monitor the outcome, thereby changing their unhealthy habit and hence, maintaining success of healthy living. The introduction of campaign T.E.A.M. Weight Loss by Lifetime Fitness was to assist individuals to adapt to healthy habits. The purpose of this essay is to explore the strategies employed by the T.E.A.M. Weight Loss campaign in enhancing the society to adapt to healthy lifestyles.
America society is faced with a crisis of overweight. Medical reports indicate that 72 million adults are currently battling with obesity. This number has double in a span of 30 years with morbid obesity ranking the second cause of premature deaths in the US (Bean, Stewart, & Olbrisch, 2008). Obesity contribute largely to fatal deseases such as high blood pressure and heart diease which have negative effects to an individual as well as the whole society. Moreover, obesity is not only a physical battle, but also as a mental one. Medical reports indicate that people struggling with overweight or obesity become socially discriminated in the form of negative coments, social exclusion, and subjection to physical barriers and obstacles (Bean, Stewart, & Olbrisch, 2008,p. 215).
Life has become a dangerous struggle when individuals live with a body mass index of 30 and over. Children have also fallen ill due to the problem of obesity, and reports indicated that one third of children in the US are struggling the consequences of being overweight. This has posed threatening consequences to children than doctors, parents, and scientists earlier thought (Bean, Stewart, & Olbrisch, 2008). The devastating effects of being overweight that are caused by eating disorders such as Binge Eating Disorder (BED) and Night Eating Syndrome (NES), involve overeating of food rich in calories and misuse of foods (Bean, Stewart, & Olbrisch, 2008, p. 216). These unhealthy habits of eating do not provide a better life, and thus, there is a need to take a stand against obesity and develop a “healthy way of life” as Lifetime fitmess motto states (Lifetime Fitness, 2010).
Lifetime Fitness, a health club that has strived to offer the best practices of healthy lifestyles across the US and Canada in more than 150 locations, has developed an eas...
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