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Pages:
3 pages/≈825 words
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Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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Topic:

Walmart’s Investment in E-Commerce is a Good Strategy.

Research Paper Instructions:

The purpose of this paper is to provide you with an opportunity to examine an innovation management issue of your choice. Your objective for this paper is to analyze how a firm strategically manages technology to both create and capture value. You may examine a firm or technology of your choice. The specific focus of the project should address a key strategic question for the firm, such as (1) whether and how the firm should enter a new technology market, (2) the strategic rationale behind a recent acquisition of a technology company, or (3) how the firm should compete with rivals in a technology market.
The topic should be well-researched, based on a review of publicly-available information. You should choose a company for which enough information exists to support the brief.
Your brief should include a thorough assessment of how the firm creates and captures value from the technology, as well as recommendations for future strategic actions (i.e., how to enter a new market, how to compete with incumbents and/or entrants, etc).
The paper should include the following:
1. A brief description of the company and/or technology
2. Identification of the key strategic challenge facing the company and an explicit statement of why it is important.
3. Description of 1-3 actionable solutions to address the strategic challenge, including the pros and cons of each, and then make an explicit statement of your recommended strategy.
You will be evaluated on the insights offered and how relevant/useful are the recommendations presented. A brief that is succinct, focused, coherent, and well-supported will be evaluated favorably. 12 pt. Times Roman font, single with margins no less than 1 inch).

Research Paper Sample Content Preview:

Walmart’s Investment in E-Commerce is a Good Strategy
Student’s Name
Institutional Affiliation

Walmart’s Investment in E-Commerce is a Good Strategy
Walmart is one of the oldest retail stores in the United States of America (USA), which started its operations in July 1962. Sam Walton founded the company and incorporated it in 1969. Walmart’s biggest advantage is that it has created a good reputation over time. Currently, it operates in over 11,528 physical stores and has launched e-commerce websites in more than 11 countries. The primary investment strategy of Walmart is to embrace e-commerce so that it can increase its sales by bringing more millennials on board. That is the reason why Walmart has acquired numerous online brands, namely Jet.com, ShoeBuy, Bonobos, MooseJaw, and ModCloth. In the digital era, Walmart’s investment in e-commerce is a superb strategy or idea for the future success of the retailer.
The primary strategic challenge of Walmart is the restrictions imposed by different countries where the company intends to launch its e-commerce websites. In particular, every international corporation that wants to enter the global market must adhere to set regulations to avoid the closure of its online and physical stores. Recently, Walmart has spent billions of dollars in acquiring various brands in its move to facilitate its e-commerce strategy (Dennis, 2017). If some countries put restrictions on Walmart, some of the money invested will be rendered useless. For this reason, Walmart ought to avoid conflict with agencies such as the National Labor Relations Board (NLRB) so that the company does not waste more money to settle disputes. Besides, it has over 2.2 million employees globally.
The strategic problem that Walmart is facing is critical to address since it significantly determines whether the company will survive or not. Walmart should learn lessons from other bigger corporations, whose operations have been adversely affected when they cross borders to other nations. For example, Google Inc. shut down its search engine services in China in 2010. The main reason for ceasing the Chinese technology sector at that time was because the firm was not ready for government censorship. As such, Walmart should not follow the same path. The company should know that its success in the global market depends on how well it collaborates with governments and other agencies (Dennis, 2017). If Walmart is ready to comply with various government rules, it will not be restricted to run its e-commerce operations anywhere in the world, which will make its investment strategy successful.
The first actionable solution that can address Walmart’s strategic challenge is to adhere to trade regulations in different countries. Each nation has its way of doing things, which might be different from that of the USA. The advantages of complying with established rules are that the market entrant is allowed to assume all its operations in a new country, cheap labor, maximize profits by introducing new products that meet customers’...
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