Social Performance of Organizations

Name: Shauna Altman
Title: Social Performance of Organizations
Class: BUS475, Business and Society
Professor Tracy Webb
Introduction
The global economy at present is such there is huge interdependence on economies. Both large and small economies appear to rely heavily on each other. Unlike in the past where business and society appeared to exist independently, there appears to heavy integration between the two. As a result, when one is affected, there is a direct effect on the other. For instance, the stability of any society will have a direct on the performance of business. This discussion seeks to look at the relationship between business and society as seen through the lens of the Apple Inc.
Apple Inc.
Credited for her immense contribution in the communication sector, Apple Inc is one of the most successful communication gadgets company in the world. It has played an immense role in setting the trend and pace for other industry players. The company has several business strategies that has seen it come this far (Cullen, 2013). Although Apple has been existence for many years, her upward trend began in the year 2007. This is when the company produced the I-phone, a device of its kind at the time. There was no other company worldwide that had produced a phone that could match the I-phone features. Although this is debatable, the concept and idea of smart phones first originated with Apple Inc. I-phone was the first smart phone to be devised. It was a device that could be distinguished from ordinary phones that were in production at the time.
One of the existing business strategies that Apple Inc has employed over the years is to identify the gaps that exist in the market. As aforementioned at the beginning, connectivity and reliable communication is now at the centre of contemporary society. Having identified that, Apple always looks at coming up with a product that is likely to meet the unmet the existing needs of clients in the market. More often, people in a given market may have a specific need, sometimes pressing, yet they do not know how to meet that need. Apple Inc through researches always identified the existing needs and comes up with devices that will meet those needs. Prior to the establishment of I-phone, there was not yet a mobile device that could do as much as an I-phone to the ordinary person in the streets (Hill, 2014). It becomes necessary to understand the needs of the market. Through meeting these needs, it will be possible to foster good relationship between business and the society.
Besides meeting the existing needs, Apple also capitalized on the technological aspect. Everybody in modern day society is interested in device that has the latest applications so as to connect to the rest of the world. That is exactly what the concept behind I-phone is all about. The applications used by I-Phone are quite advanced and hence the concept of the smart phone. Apple Inc has also been largely instrumental in setting the trend and pace further industry players (Tar, 2013). Through the invention of the I-phone, the communication gadgets industry is now flooded with smart phones. As an inventor of a concept, Apple not only...