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Business & Marketing
Research Paper
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Perception assignment Business & Marketing Research Paper (Research Paper Sample)


Words are common and written as Chinese thinking. Do n’t write according to the thinking of foreigners.


Perception Assignment
Student’s Name
Institutional Affiliation
Perception Assignment
In the current world, consumers have always come across hundreds of commercial messages daily. The production of many commercial adverts indicates that marketers have put more effort into gaining consumer’s attention. As such, they have used different techniques and strategies to gain customers’ attention. Therefore, the assignment focuses on identifying the marketing communications that have grabbed the consumer’s attention. Specifically, the paper describes approximately two advertisements from two different ad categories such as radio, TV, magazines, in-store, signs, billboards, mobile, online, and newspapers, which grabbed consumer’s attention.
The following is an analysis of three advertisements from TV and online.
1 Description of an Ad
Option 2 is a certified TV commercial. It specifically demonstrates how certified used BMW cars function like new vehicles, which favor consumer needs. The commercial employs used digital banners, billboards, radio ads, and TV spots to advertise the used BMW vehicles. The company’s creative agency came up with the idea and decided to search the BMW commercials used before from agencies based in the United States and internationally ("BMW: Like New Again by Goodby Silverstein & Partners," 2020). 

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