Panel Study On Key Aspects Of Writing Consumer Behavior

Consumer Behavior Patterns on the Choice of TransportNamesInstitutional AffiliationInstructor’s NameDue DateTable of Contents TOC \o "1-3" \h \z \u 1.0Introduction PAGEREF _Toc16359078 \h 22.0Consumer Behaviors Affecting the Adoption of Private Means of Transport PAGEREF _Toc16359079 \h 22.1Utility Function in the Consumer Theory PAGEREF _Toc16359080 \h 22.2Routine Behaviors/ Heuristics PAGEREF _Toc16359081 \h 33.0Recommendations PAGEREF _Toc16359082 \h 43.1Raising Awareness through Campaigns PAGEREF _Toc16359083 \h 43.2Development of Infrastructure for the BRT Transport Systems PAGEREF _Toc16359084 \h 44.0References PAGEREF _Toc16359085 \h 5
1.0Introduction
Whether to use public or private transport is often one’s personal decision. In the recent times, policies have been adopted in different countries encouraging people to consider the use of the public means of transport since it is relatively cheaper and environmental-friendly as compared to use of the private cars. On the other side, people using cars argue it is much more convenient even though it consumes high amounts of energy for each of the passengers. The high population density and congestion in urban areas is still an issue in most countries. Many countries such as New Zealand have been at the forefront in advocating the use of public means of transport, which has led to many changes. Between 1996 and 2006, most of the people in New Zealand preferred the use of private cars while traveling CITATION Min15 \l 1033 (Ministry of Transport New Zealand, 2015). However, things have changed for the better since the Ministry of Transport and Transit in New Zealand adopted policies to encourage the use of public transport. Currently, about 42% of the people staying in urban areas use public transport to get to their destination CITATION Min15 \l 1033 (Ministry of Transport New Zealand, 2015). The ministry started by adopting the use of appropriate policies in major cities in New Zealand, such as Auckland and Wellington. The government has also invested heavily into the use of the sub-rail in major towns in New Zealand such as Auckland and Wellington.
All these efforts are carried out by the government as a way of promoting sustainability. Zhang and Huan (2018) define sustainability as the development that meets the needs of the people without necessarily compromising on the ability of the future generations to meet their needs CITATION Zha18 \l 1033 (Zhang & Li, 2018). A number of detrimental effects associated with the use of the transport system have been publicized recently. They include the emission of hydrocarbons that pollute the air and noise pollution. According to WHO, the transport industry contributes to 22% of the carbon emissions CITATION WHO15 \l 1033 (WHO, 2015). The report further points out that carbon emission from urban transport accounts for 40% of end-use energy consumption. Carbon dioxide can also stay in the atmosphere for a long period of time up to a century CITATION WHO15 \l 1033 (WHO, 2015).
Consumer behaviors in the transport industry are often determined by the alternatives available. The qualities and attributes associated with private and public means of transport will determine the decision of the consumer. It is also chal...