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Business & Marketing
Research Paper
English (U.S.)
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Examining the Industry in which Microsoft Operates. Research Paper (Research Paper Sample)


Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose either a strategy OR tactic the corporation should select to take maximum advantage of its strengths, and the strategy OR tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources, core capabilities, and core competencies.
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Choose two (2) forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these) forces in the recent past, going back no further than five (5) fiscal years.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Identify what you consider to be the greatest external threat to this corporation. Discuss how the corporation should address this threat. Justify your explanation.
Identify what you consider to be the greatest opportunity presented to the corporation, and discuss how the corporation should take advantage of this opportunity. Justify your explanation
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources


Examining the Industry in which Microsoft OperatesAuthor’s NameInstitutional Affiliation
Examining the Industry in which Microsoft Operates
1 Introduction
Microsoft is the leading global software firm ranked as the 2nd largest corporation of the world in terms of market value (Statista, 2019). Being the dominant technology company, Microsoft ensures its market presence across the world.
2 Microsoft Strengths and Weaknesses
According to Microsoft (2018), the company’s most significant strength is the systematic up-gradation of its software which ensures constant growth of the firm. The company is known for its premium quality standards and user-friendly operating system. Cloud technology is one of the key strengths of Microsoft Company. Microsoft should formulate expansion strategies and invest more in its cloud technology which is the new buzz in the tech industry. It can provide maximum advantage to the core strength of the company (Colin & Felicia, 2016). Further research and development in cloud technology can provide a huge breakthrough to the corporation. Such an immense global presence and large product/service portfolio provide an edge to Microsoft in the highly competitive modern business context.

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