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Examining the Industry in which Microsoft Operates. Research Paper

Research Paper Instructions:

Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose either a strategy OR tactic the corporation should select to take maximum advantage of its strengths, and the strategy OR tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources, core capabilities, and core competencies.
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Choose two (2) forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these) forces in the recent past, going back no further than five (5) fiscal years.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Identify what you consider to be the greatest external threat to this corporation. Discuss how the corporation should address this threat. Justify your explanation.
Identify what you consider to be the greatest opportunity presented to the corporation, and discuss how the corporation should take advantage of this opportunity. Justify your explanation
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources

Research Paper Sample Content Preview:
Examining the Industry in which Microsoft OperatesAuthor’s NameInstitutional Affiliation
Examining the Industry in which Microsoft Operates
1 Introduction
Microsoft is the leading global software firm ranked as the 2nd largest corporation of the world in terms of market value (Statista, 2019). Being the dominant technology company, Microsoft ensures its market presence across the world.
2 Microsoft Strengths and Weaknesses
According to Microsoft (2018), the company’s most significant strength is the systematic up-gradation of its software which ensures constant growth of the firm. The company is known for its premium quality standards and user-friendly operating system. Cloud technology is one of the key strengths of Microsoft Company. Microsoft should formulate expansion strategies and invest more in its cloud technology which is the new buzz in the tech industry. It can provide maximum advantage to the core strength of the company (Colin & Felicia, 2016). Further research and development in cloud technology can provide a huge breakthrough to the corporation. Such an immense global presence and large product/service portfolio provide an edge to Microsoft in the highly competitive modern business context.
Microsoft’s biggest weakness is lack of innovation. The firm is reportedly accused of merely upgrading its products and services but there is hardly any new product development or innovation. The company has also been struggling to grab market share for its PCs and mobile phones. Microsoft is unable to compete with leading technology firms including Apple and Google in the hardware industry. Cybersecurity remains one of the core issues for Microsoft (Microsoft, 2018). The operating system is exposed to cyber threats and the company is incapable to deal with hackers attacking the system. The tech giant seems to make some unprofitable investment decisions like several unsuccessful acquisitions. Investment should be directed towards successful innovation and new product development rather failed acquisition. Microsoft needs robust strategies to compete in today’s high technology business environment.
1 Tangible and Intangible resources, Core Capabilities and Core Competencies
2.1.1.Tangible resources.
* Financial resources include cash reserves, positive net income of the firm and investment made in different ventures,
* Physical resources consist of the operational offices of Microsoft spread in different geographic locations (Microsoft, 2018). These centers cater the business needs including logistics, retail management and distribution of products and services.
2.1.2.Intangible resources.
Intangible Resources refers to the talent, brand recognition and value of the company. The most significant is the competent employees of the firm who have the highest contribution to the business’s success (Microsoft, 2018). Other includes patents and copyrights of its products and services which are widely violated. Microsoft’s intangible resources have more worth than its tangible resources. It has a high brand value and goodwill.
2.1.3.Core capabilities.
The core capability of Microsoft is to generate high financial revenues by maintaining industry leadership ...
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