Marketing Functions and Activities within an Organization

Marketing
Student’s Name
Institutional Affiliation
Marketing
Question 1
One of the marketing tools includes corporate marketing. This tool sets and enforces brand standards, defines infrastructure for public relations, investor relations, event strategies, advertising, corporate communications, community programs for user groups, and production synergies in all marketing. Second,the strategic marketing tool sets strategies for growth, assesses competitive landscape, works with engineering and product management to perform gap analysis, performs make vs. buy analysis, proposes and performs due diligence for merger and acquisition among others.
Product management tool defines and communicates positioning and messaging, pricing strategies, commercialization strategies, competitive positioning, and go-to-market strategies. Fourthly, product marketing serves the function building and driving launch plans for products and service offerings, refining of raw positioning and messaging into crisp value propositions, drives tactics for product service sales training programs. Lastly, field marketing tool serves to execute mark...