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3 pages/≈825 words
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Business & Marketing
Research Paper
English (U.S.)
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Situation Report: THE HVACR INDUSTRY ANALYSIS (Research Paper Sample)

Situation report about (HRAI) and (HVACR) in Canada must include: External Analysis - describe the past, current, and future business environment and what the HVACR is competing with - estimate the market size and growth rates and explain the methodology and rationale behind your estimates. Describe any (social, cultural, demographic, lifestyle legal, and technological trends) that may affect the organization and this industry. Competitive Analysis - Describe leading competitors in the category, their market share, positioning, and marketing mix. If HRAI and the HVACR industry does not have any existing rivals, describe the threat of new and/or future entrants. I have attached a word file to explain how the format should be. source..

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External Analysis
Canadian, Heating, Air, Condition and Refrigeration (HVACR) industries includes various firms including but not limited to Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI). The Institute was founded in 1968 as non-profit trade national trade association of wholesalers, manufacturers in the Canadian HVACR industries. HVACR industry has been in business for over a century, since inception and operation, it has more than 1300 members. More than 200 members fall under the umbrella of HRAI that include municipalities, utilities, educational institutions, consultants and other organizations that falls in its segment of this industry. Historically, the development and growth of this market began in the late 1920s and early 1930s which comprised mostly of store display cases. The store display evolved and led to the formation of the refrigeration parts association in1935. In 1958 the association expanded and became the air-conditioning and refrigeration wholesalers. Concurrently, heating wholesalers also formed their own independent organization in 1940s. The main agenda and focus of the organization was on the business of national distribution of the feather weight steel products that were dominating the market in the post -war building boom. The post-war boom created an exponentially expanding economic environment that encourages heavy spending and investment in the building and construction sector of the economy (NEDO, 1987).
Over the years that preceded 1960s, most European and Canadian economies experience exponential growth of many products in the refrigeration sector. This exponential growth resulted in their over -production that resulted in excess production capacity. In the end, this era resulted in the formation of HVACR industry that has been dynamic due to the ever changing demographics, technological and cultural environment.
Firstly, Technological factors have pushed for the merger between contractors, engineering and manufacturing associations in the 1950s and 1960s. Technology has reduced the cost of production, leading to over production and also producing at low cost. At a greater extend technology has played a greater role formation and expansion of HVACR industry. Smaller firms have been forced to come together to remain relevant in the market.
Globalization has harmonized various cultures of the world. This diverse cultural harmoniz...
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