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Pages:
7 pages/≈1925 words
Sources:
8 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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MS Word
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$ 36.29
Topic:

Top Business Strategy Lessons and Policy of Google Inc.

Research Paper Instructions:

The research report is based off of the book, In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy. The research report should be based on the readings of this book. The research report should be supported by the ideas presented in the 5 powerpoint slideshows attached and by one or two website sources, preferably www(dot)Forbes(dot)com. www(dot)NYtimes(dot)com can be used if needed.
• Source #1: In the Plex: How Google Thinks, Works and Shapes Our Lives by Steven Levy, author of hackers, Simon and Schuster, Apr 12, 2011
• Please use 1-2 relevant sources regarding Google’s business strategy, business approach, etc. Please use relevant articles as sources to support the ideas discussed in the book
a. Forbes.com
b. NYTimes.com
i. Incorporate citations if referenced; no specific amount of citations; preferred citations in part 2 of the research report
• General Requirements
a. Report format/paragraph format; NO bullet points; NO outlines or summaries.
b. Times New Roman; font size 12; print layout; double-spaced; business APA format; normal 1” margins all around
c. Spell-check research report
d. Adhere to prescribed space limits
e. Do not plagiarize, cut-and-paste, or misrepresent other people’s work as your own
f. As close to 2,000 words as possible
• Topics of discussion in the research report
1. Part 1: Discuss the basic ideas of the book (1000 words)
a. Do not summarize the book
b. Analyze the most important aspects of the book ( i.e. in terms of business strategy, business success, business failure, management, business decisions, competition, customer base, how Google approaches its markets, why is Google so successful as a technology company, advantages over competitors, history of business decisions, what has Google learned from its innovators and from its environment, how has Google affected and innovated the lives of the public/businesses, how did Google take market risks, etc.)
i. Other potential discussion topics for part 1:
1. Google’s commitment to innovation
2. Google’s current business strategies
3. Google’s approach to The Internet of Things
4. How does Google approach the market?
5. What business decisions have helped Google get to the top of the competition?
6. What resources does Google use as advantages over its competitors?
7. Google’s uniqueness over its competitors
8. Compare and contrast Google’s market approaches vs 1-2 of its competitors
9. Why is Google so successful?
10. What business complications has Google experienced?
11. How has Google overcome these complications?
12. How does Google maintain such a wide customer base?
ii. The writing does not have to be in the order above. These are some ideas for you to understand what I need the paper to emphasize. Do not feel obligated to follow the list above as directed. 
iii. Do not cite entire sentences from the book
iv. Write from an analytical approach
2. Part 2: Provide reflection on the book (1000 words)
a. Why would this book be helpful for business students?
b. What benefits could business students acquire from reading the book?
c. What are Google’s top lessons for individuals and businesses?
d. What has Google learned that would benefit the business world?
e. How has Google’s successes and mistakes shaped its overall journey?
f. What can Google’s experience in the market teach young business owners, students aspiring to work in management, students aspiring to work as entrepreneurs?
i. Please reflect on the book from an analytical standpoint
So the book, which is the what the paper should be about overall, is source 1. The other sources are the PowerPoint I uploaded, which don't need to be cited on the works cited page, and then the two websites, forbes.com and nytimes.com. if you can only find relevant articles on one of the two websites, that's fine.

Research Paper Sample Content Preview:

Business Strategy
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Google Inc., the mammoth corporation that is running the show when it comes to online search, traces its origins to very humble beginnings. As recent as the year 1995, the company wasn’t in existence at all, and the generation at this time didn’t even know what Google was. The book In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy offers as insight of everything concerning the company, from the time it started out, the ideas behind its beginning, and the strategy it has employed over the years to ensure that it remains competitive and continues to produce better products .This paper will delve into the analysis of the book, providing the important points it gives throughout its content. This is essentially the aim of part 1 of this paper; the second part of this paper will focus on a reflection on the book.
Part 1
Founded by Larry Page and Sergey Brin, Google has continued to be the dominant name in the online world. Virtually all the processes of searching anything online must go through google. It has been so dominant a company that its name is now a common verb when conducting online searches. The company’s business approach has been quite unconventional. It’s very different to what most other corporations do. Employees are encouraged to manage themselves; there are no strict rules to follow, nor any management bureaucracy to follow in terms of duty performance in the workplace. As a result, employees are given the freedom to work under their own creativity and independence. This ensures that the employees maintain the enthusiasm and zeal to continue giving their best in terms of service delivery, hence consistency in productivity. This has been in stark contrast to most companies, whose operations heavily hinge on numerous board meetings and constant management directives(Bloomberg,2014).
Google’s initial strategy was to operate with its main business, which encompassed search through YouTube and Google Search, and advertisements through Ad Words. However, the recent development of Alphabet signaled a strategic shift in Google’s business approach(Dougherty,2015). This new development has shown that Google can be ambidextrous in its enterprise, as evident from its ability to embrace new ideas while at the same time fully exploiting the one that it has at present. Such ability is not only valuable, but also tough for any corporation.
Google basically has a knack of coming up ,or buying out innovative ideas and products and then devoting some of its resources towards the polishing and launch of these ideas, but then shooting itself in the foot by notoriously not trying it best to make these products and services a success. In some instances, the company even opts to ignore such facets altogether. For example, the company took up the Android market and successfully outmuscled Apple .Its attempts however, to sale Android phones directly to clients, without the presence of any binding agreement with companies such as Verizon, backfired spectacularly.
In other instances such as Ad Words and Ad Sense, Google managed to buyout already running ideas and in the process a...
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