6 pages/≈1650 words
Business & Marketing
Global ADS (Research Paper Sample)
Assignments THIS IS FOR A MARKETING CLASS. Visit the website (http://www(dot)adforum(dot)com/) below (you can also use other sources for ads, as long as they are global ads): Global Ads Select any 5 non-US ads and answer the following questions about them: 1. Identify the country and the product/service for each. 2. What is the key message being conveyed and what type of appeal was used (emotional, rational etc.)? 3. Which (if any) of these ads can be standardized globally? Why or why not -- look at cultural, legal and political issues in addition to media etc. 4. Which (if any) of these ads will work in the US? why or why not? If you feel that they have to be localized/adapted for the US, explain the cultural, political and other reasons. PLEASE ANSWER ALL QUESTIONS. ALSO BE A RECOMMENDER, AN ANALYSER,NOT ONLY A REPORTER. USE RECENT DATA Analyze the appropriateness of these modes applying what you have learned so far. Points will be awarded based on detail, depth and completeness of the responses, use of additional research where appropriate and application of relevant text concepts. please give recommendation do not just report. teacher wants to know what you think. Give examples to support what you are saying. Again analyze and recommend don t only report. the reference paper should be on a different page. pliz send this to writer this is additional instruction source..
Date of Submission
Air France is the France State airline headquartered at HYPERLINK "http://en.wikipedia.org/wiki/Tremblay-en-France" \o "Tremblay-en-France" Tremblay-en-France. The company was established in 1933 from a merger of Air Union, Air Orient, HYPERLINK "http://en.wikipedia.org/wiki/Compagnie_Internationale_de_Navigation_A%C3%A9rienne" \o "Compagnie Internationale de Navigation Aérienne" Compagnie Internationale de Navigation Aérienne, HYPERLINK "http://en.wikipedia.org/wiki/Compagnie_G%C3%A9n%C3%A9rale_A%C3%A9ropostale" \o "Compagnie Générale Aéropostale" Compagnie Générale Aéropostale,and HYPERLINK "http://en.wikipedia.org/wiki/Soci%C3%A9t%C3%A9_G%C3%A9n%C3%A9rale_de_Transport_A%C3%A9rien" \o "Société Générale de Transport Aérien" Société Générale de Transport Aérien . The airline is one of the major transporters who provide carriage domestically and internationally. Its relationship with the environments can be discussed under the following subheadings: Employee relationship, value creation, sales and marketing/ competitive advantage, external and internal environmental factors, customer relationship and ethical issues.
The airline operates on a principle of employees come first. They are hired and equipped with the necessary skills to assist in the execution of the organization functions. The organization has strategies that are used to train the employees for them to handle the tasks as stipulated by the human resource department (Agis, 1992). They hire the employees through a process known as Target Selection where they try to match the traits of the recruits with the job that they will handle later in the organization. The company had an efficient mechanism for motivating and training employees. This ensures that the company has low turnover rate owing to their best treatment and considerations done to the employees (Thomas, 2004).
The firm trains its employees through a tailor made program that assist the organization to meet its objectives. The program is flexible enough to accommodate the ethical issues hence the employees are equipped with training that helps them to maintain high ethical standards in the execution of day to day duties. This also helps in maintaining high ethical standards within the organization (Koke, 2011).
The airline has worked enough to be able to maintain its initial position in the industry. The firm is thereby in a position to outdo other airlines hence able to continue in the business despite the challenges.
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TickFord Automobiles are the next points of discussion. Australia has thriven very well and advanced in terms of the auto mobiles. Most of the auto plants of this company have gained recognition and awards due to the outstanding performance in ter...
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