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Essay Available:
Pages:
1 page/≈275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Effectiveness of the Retail Strategy of Blue Apron

Research Paper Instructions:

RETAIL STRATEGY
After my lecture and slides on Retail Strategy Research ONE of the following retail concepts - Blue Apron, Hello Fresh, Digg Inn, Mirror App, Dollar Shave Club, Yeti (warning: focus of their retailing not wholesaling), Bonobos, Warby Parker, Outdoor Voices, Trunk Club, or Birch Box (You may also pick your own) Specifically comment on the effectiveness of their strategies in the following areas:
1.Target Market and Retail Format
2. Sustainable Competitive Advantage
3 .Customer Loyalty
4. Brand Image
5. Positioning
6. Unique Merchandise
7. Customer Service
8. These are all relatively new concepts. Has the one that you chose been successful? Provide specifics from research that support your answer and your definition of success. Also, explain why they have succeeded, or why not.
All of your eight answers above should relate to just the one company that you chose from the list provided or you may choose one of your own. I do not want your personal eating and shopping opinions. I want objective analysis based on what you learn thru research. One page。 Requires a significant amount of research. Curate and edit all that you learned, so that you are presenting the key and the important nuggets that you found that support your point of view. You should be packing a lot of learning into a small amount of space. You may utilize bullets.

Research Paper Sample Content Preview:

Retail Strategy
Students Name
Institutional Affiliation
Course Code and Name
Instructors Name
Date
Retail Strategy
Blue Apron targets people in the young demographics and the middle-income group. Their recipes and fresh ingredients are delivered to the customer's doorstep.
Blue Apron is one of the largest meal-kits in the industry. Therefore, this gives it a sustainable competitive advantage over the other companies in the same industry. It has a strong brand and has already created a large market share.
The company has achieved customer loyalty by selling good quality products. It also offers the best customer service that consumers could wish for. Such contributes to its large market share because customers are willing to buy their products again.
Blue Apron has been in the meal-kit industry for many years. Given its size, too, it has built a brand image that accounts for its large market share. The brand image is an opportu...
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