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8 pages/β‰ˆ2200 words
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Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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Topic:

This paper reports on research on Alibaba Company.

Research Paper Instructions:

The name of this course is dynamic environment. The specific requirements are based on the materials.

 

Welcome to Dynamic Environments
You are expected to read the contents of this study guide, also available on Blackboard under “AllMy Courses”.
This is a level 6 paper, worth 15 points. This paper runs for 12 weeks (excludes exam weeks) and has1 session per week.
Rooms can change at the last minute and are not listed in the paper study guide. Refer toarion.aut.ac.nz for your current timetable AND to your paper’s page on Blackboard for any roomchanges/updates.
Success in your paper
Academic study is intellectually challenging. To come to grips with the content in your paper, what itmeans, and how it is applied, you need to do the following:
• attend all lectures and hear key concepts and theories explained by your lecturers, who areexperts on their subjects
• attend all workshops to make sense of what you’ve learned and to apply it to authenticscenarios
• read all material given by your lecturers, make notes on it and make sure that you havegrasped the information
• undertake three hours study for every one hour of lectures – draw up a weekly timetable tohelp with scheduling your study time
• complete all assessments
All your lecturers want you to do well and to be well. Make sure you use the many student supportservices on offer at AUT, if you feel that you are struggling with your studies.
• Forsupport within the Faculty, see information on your Blackboard programme organisation.
• For AUT-wide academic and wellbeing support, visit the Student Digital Workspace, under
the Learning Support and Student Life tabs.
Paper information
Pre-requisite/Co-requisite/Restriction requirements
There are no pre-requisites / co-requisites / restriction requirements for this paper.
Paper aim
Students will gain a thorough grounding in analysis of the global macro context. Through aninvestigation of key trends in the global environment and country characteristics, students willdevelop research skills in sourcing, evaluating and presenting data for strategic insight.
4Learning outcomes
1. Identify key aspects of the economic, socio-cultural, political, legal, financial,
technological and ecological dimensions of the international business environment.2. Discuss the current dynamics of change in the global environment.
3. Apply appropriate frameworks and tools to analyse the global business environment.
4. Understand how businesses can use information to gain insight into the global businessenvironment.
5. Source, evaluate, interpret and present data in a meaningful way for internationalbusiness decision-making.
Content• Strategic tools and frameworks to analyse the external business environment andhistorical trends.
• Economic, socio-cultural, political, legal, financial, technological and ecologicalenvironments of international business.
• Country comparison of international business environments.
• International trade theories and policy, including the role of trade agreements, nationaland international institutions and economic integration.
• Role of data and insight in strategic management under conditions of complexity,uncertainty and change.
• Ethical challenges relating to international business and strategic insights.
Blackboard programme organisation
Details of all papers, major requirements, full paper descriptors, exam schedules (midsemester/term/trimester/year and final), assessment forms, timetables and all other informationrelevant to current students can be found on Blackboard (https://blackboard.aut.ac.nz) under:“My Organisations” Business Undergraduate Programme Information
Required texts and recommended reading
Due to the diverse nature of the material covered within this course there is no set core textbook,however your lecturers will recommend book chapters where relevant. Other readings will beprovided via the Talis Reading List on Blackboard. Please ensure you download and read the requiredresources.
Recommended Books
Verbeke, A., Roberts,R., Delaney.D., Zámborský,P., Enderwick, P., & Nagar, S. (2019) Contemporary
International Business in the Asia-Pacific Region, Cambridge, England: Cambridge University Press
Morrison, J. (2017). The Global Business Environment (4th Ed). London: Palgrave Macmillan.
Harrison, A. (2014). Business Environment in a Global Context (2nd ed.). Oxford, England: Oxford
University Press.
Hamilton, L. & Webster, P. (2015). The International Business Environment (3rd ed.). Oxford,
Weekly programmeWeek Topic Readings – Morrison 20171 Introduction to ‘Dynamic Environments’Purpose of the firm, stakeholders, global envrionmentChapter 1 - The businessenterprise in focus2 Globalisation and the business environment Chapter 2 - Globalisationand the businessenvironment.3 Globalisation and the business envrionment Chapter 2 - Globalisationand the businessenvironment.4 International trade and globalisation Chapter 7 - Internationaltrade and globalisation5 The political environment Chapter 5 - The politicalenvironment: State andbusiness actors6 The legal environment Chapter 6 - The legalenvironment7 Societal impacts (socio-cultural environment) Assessment 1 (Due)Chapter 3 - Thesociocultural environment8 Technology and innovation Chapter 9 - Technologyand innovation9 The ecological environment Chapter 10 - Ecology andclimate change10 Ethics and corporate social responsibility Chapter 11 - Ethics andsocial responsibility.11 Presentations and revision Assessment 2 (Due)12 Final test In class (in workshop)Assessment informationAll students should obtain a copy of either the Business Programmes Assessment and StudyHandbook or the Law Programmes Assessment and Study Handbook, which include information on:• Academic Integrity• Attendance• Assignments (Format, Presentation, Referencing, Submission)• Exams (Regulations, Schedule)• Assessment (Return of Assessments; Review/Reconsideration, Uncollected Assessments)• ResultsThese handbooks are available online from “My Organisations” on Blackboard(https://blackboard.aut.ac.nz)Please note: Assessments may be copied and kept for moderation and programme administrationpurposes. Presentations may also be videoed.Extensions and other Special Consideration Applications (SCAs)Students may apply for an extension or for special consideration where there are exceptionalcircumstances.6The SCA online request form is available through Blackboard. Access the form via the “SpecialConsideration” tab at the top of the Blackboard home page once you have logged in. Follow theinstructions provided.Penalty for late submission of assessment itemsThe penalty for late submission will be a reduction by 5% or one grade (e.g. B+ to B) per day up to amaximum of five days. An assessment item will not be marked if it is more than five days late.Assessment structureItem % of markallocationMaximummarkGroup/individual Due dateAssessment 1:(Report)40% 40 Individual Week 7Turnitin – Monday NoonAssessment 2:(Presentation)20% 20 Group Week 11In classAssessment 3:(Final Test)40% 40 Individual Week 12In classReconsiderationYou are entitled to make a formal request for reconsideration of marks in cases where you believeyour assessment work has not been marked in accordance with published marking criteria. Thisrequest can only be made when assessed work is returned, or during review/reconsideration. Thereis a strict process to follow – refer to the Business Programmes Assessment and Study Handbook orthe Law Programmes Assessment and Study Handbook for details. Note that, where assessments havebeen submitted electronically, you normally only have 24 hours from the time the graded assessmentis made available on Blackboard to apply for reconsideration.Exam scheduleAll exam schedules are available on Blackboard, under “My Organisations”, via the Examinations tab.Visit the student computer kiosks on WF1 and WF7 to view the schedules, or go to Blackboard(https://blackboard.aut.ac.nz).Pass requirementsYou are expected to complete all assessment events and need to achieve 50% overall to pass thepaper. Note: if you do not attempt the final assessment you cannot pass the paper.7Assessment event detailsAssessment 1: Individual ReportDue date Week 7 (Monday – noon)Weighting 40%Type ReportLength 2,000 words maximum (+/- 10% without penalty, excluding list of contents,tables, charts, infographics, diagrams, reference list and appendices). A4,1.5 line spacing; Times New Roman font size 12.Submission Online – soft copy to Turnitin by NoonRequirements For this assessment, you will examine a firm within an industry (and byextension the sector) in which the firm (emerging or developed MNE) isachieving an increased or dominant global market share and discuss how thishas been achieved.Your analysis should consider:1. The global dynamics of the industry;2. The underlying determinants of competitiveness of the firm and theindustry;3. The competitive strategy of the home country government and the MNE;4. The sources of competitive advantage of the MNE;5. The competitive response of incumbent competitors;6. The impact (if any) on business models, consumers, workers and globalproduction systems.You are expected to relate key concepts from both lectures and readings, tothe context of the focus country.Programmelearning goals1. Be inquiring, open, and agile thinkers able to seek out and addresscomplex problems2. Be knowledgeable in a specialist area(s)3. Be adept at working in changing local and global contexts andenvironments4. Be future generators of sustainable value for business and society atlarge6. Be effective communicatorsPaper learningoutcomes1. Identify key aspects of the economic, socio-cultural, political, legal,financial, technological and ecological dimensions of the internationalbusiness environment.2. Discuss the current dynamics of change in the global environment.3. Apply appropriate frameworks and tools to analyse the global businessenvironment.4. Understand how businesses can use information to gain insight into theglobal business environment.5. Source, evaluate, interpret and present data in a meaningful way forinternational business decision-making.England: Oxford University Press.

Research Paper Sample Content Preview:

Alibaba Company
Name
Institution
Alibaba Company
Executive Summary
This paper reports on research on Alibaba Company. The article presents detailed descriptions and discussions on the dynamic environment and global dynamics of the organization. Specifically, the several sections of the paper begin with findings on the nature of the company and the industry that it operates in, where Alibaba is the central host of millions of all kinds of businesses and other online sales platforms. Secondly, the report uses Porter's Diamond Model to explain some of the underlying determinants of the organization's competitiveness. Moreover, this paper contains analyses on the company's competitive strategy in its home country, China, and as a multinational enterprise. Further, the author uses the information on the OLI Model to discuss the findings of the sources of the firm's competitive advantage as well as the competitive response from other organizations. Lastly, the paper provides insight into the impact of the company's change in business models, workers, and consumers.
Introduction
All kinds of organizations require strategies for their operations and those that will guarantee the achievement of their goals and objectives. However, although some companies establish fruitful strategic plans, most of them fail because there is a clear disconnectedness between the management and the workers at the firm, poor communication, inadequate resources, poor skills, and employees' lack of dedication in their responsibilities. Moreover, strategies fail because the persons, whom the organization has delegated to watch the attainment of the objectives, do not perform their jobs to a satisfactory. This paper seeks to discuss the dynamic environment of Alibaba Company, the industry that it operates in and the competitiveness that the firm faces. The report also covers the competitive strategy of the organization and explanations as to why Alibaba has a profoundly positive competitive advantage compared to other firms in the industry.
Nature of Alibaba Company and its Global Dynamics
Jack Ma, who was an English teacher in China, founded the company in 1999 alongside eight other assisting founder members. The organization began as Alibaba Group and has grown to become the best market in online commerce in China and one of the best in the world amid Amazon and eBay. The company operates in three different domains: Taobao, Tmall, and Alibaba.com (Glowik, 2017). A survey that an online website blog, LiveMint, performed in September 2019, shows that Alibaba Group has 960 million active users all over the world as it has added Freshippo into its enterprise (S.H., 2019). Majorly, the organization sells smartphones and other electronic devices online, but it also performs cloud computing and other technological services. Moreover, the firm has expanded its ecosystem by introducing third-party payment methods and logistics and providing B2B, B2C, and CSC retail and wholesale services (Anwar, 2017). Further, a report that the NYSE issued in 2019 states that the organization has a $447.2 Billion market cap.
Alibaba Group acknowledges and adopts the rapidly changing features and occurrences in the global environment. Since it is a multinational e...
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