SWOT Analysis LOreal Company
Need this Paper for MBA: Strategy and Planning Class
Writing expectations include competency in the following:
• Sentence structure
• Verb Tense and Agreement
• Pronoun Use
• Possessive Use
• Punctuation
• Spelling
• Focus and Organization
• Thesis Statement & Conclusion
The case assignment will be a 5 -8 page paper. Consider yourself a Strategic Management consultant who was selected by the CEO for your subject matter expertise. You know the first thing to do is conduct a SWOT analysis. You will have to find out as much as you can about the organization you selected, and compare it to others like
it in the industry. You should base your comparison on all the topics discussed in modules 1 - 4.
Given the above information, conduct a SWOT analysis for what you have discovered up to now. For example, it's up to you to identify SWOT in the organization based on the research conducted on that organization compared with others. The paper should be written in APA format with a minimum of 7 references (at least 5 references should be from Academic databases, such as EbscoHost).
Areas to consider/include in your paper:
• Provide one to two paragraphs on the trends in the company’s industry, and explain how these trends might impact a company’s strategy.
• Provide one paragraph on the company’s strategic intent.
• Explain in one paragraph the company’s financial objectives and if they have achieved these objectives successfully.
• Must be double-spaced with 1-inch margins and typed in
12-point Times New Roman.
• Essays should be proofread for spelling and grammar
mistakes.
• Essays should be in APA style.
• You must cite all texts used, including page numbers to avoid plagiarism.
• Your essay must have a thesis statement and conclusion that are both supported by research and analysis.
The organization I selected for this assignment is Loreal Company. Please write the paper on L’Oreal Company. In addition to conducting a swot analysis (use your critical thinking skills in creating your own), perform own PESTLE and five forces analysis and discuss competitors of Loreal.
Professor’s comments for the Paper:
Perform your own PESTLE and five forces analysis, but not use one created by someone else. Your discussion concerning the competitors should address issues, but keep in mind, the focus is on L'Oreal. Discuss competitors of loreal, in other words, compare it to other brands. (Read latest annual report on the Loreal company and read management discussion before writing the paper).
Just a word of caution; Do NOT use a SWOT or other analysis from elsewhere in the case or signature assignment as a reference. Remember, the CEO has hired you to give your expert opinion. The CEO would be very disappointed to see you have used a SWOT or another analysis from somewhere else instead of using your critical thinking skills in creating your own.
L'Oréal Company
Name:
Institution:
* Introduction
L'Oréal is a French-based company which specializes in the production of cosmetic products. The company was founded in 1909 by Eugène Paul Louis Schueller, and since then the company has become the number one cosmetic group in the world. L'Oréal owns several well-known consumer and luxury brands which include Garnier, Maybelline, Lancome, and Kiehl. The company also produces perfume brands which include Giorgio Armani and Ralph Lauren among others. The company also produces salon products, skin care, and nail polish products. This paper analysis L'Oréal Company using three strategies which are SWOT analysis, PESTLE and five forces analysis.
* External Environment
Industry overview and analysis
Industry trend
Enhancement and innovations in technology are impacting the beauty industry. Digital transformations affect how business operates, and it also affects the way a business interface with its consumers. At L'Oréal, the clients' experiences are being used as the yardsticks of the company's digital transformation. L'Oréal has embarked on its digital transformation which is aimed at accelerating the design of its products, by managing shorter product lifecycles (L'Oréal, 2018). Additionally, the company has also developed new technologies which speed up design and production processes such as approving of prototypes during in the project phase.
The company also aims at using technology to develop more connected products which make goods more traceable and also provide the customers with greater transparency. Most importantly, enhanced technology will enable the company to deploy more flexible production lines. This is critical for the company since the consumer demand is ever-changing and therefore, it is necessary to be able to switch easily from one production run to another in response to shifting trends (L'Oréal, 2018). Customization is another major trend in the cosmetic industry today. Technology may enable a company to produce more personalized products such as letting customers manufacture their cosmetic products and having their names engraved on their fragrance bottle.
L'Oréal Competitor discussion
The cosmetic market is huge since it comprises many products ranging from face creams, soaps, hair care, make-up and perfumes among others. L'Oréal faces severe competition in the market from other major players such as Dior, which engages in the production and distribution of cosmetic products. Dior is a French-based company which focuses on producing commodities which range from makeup products, skin care, and jewelry among others. Another major competitor is Chanel a French private company headquartered in Paris, and it produces luxury brands like makeup, ready to wear clothes and fashion accessories. Other competitors include Nivea, a German brand that produces various products such as body washes, lotion, and men body products. Maybelline is also a top cosmetic company based in the United States, and it provides a wide range of commodities, including eyeshadows, eyeliner, mascara, foundation, and concealers among others.
L'Oréal Five Forces Analysis
Porter's...
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