Capstone Project Assignment: The Coca Cola Company

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Abstract
The Coca Cola Company is one of the biggest franchises the world over. A multibillion company having its presence in virtually every part of the globe, Coca-Cola’s story can be described as that of success. The success story has not been without fair share of challenges some of which have dealt a big blow to the operations of the company. This discussion has taken keen focus on the vision, mission and the impact thereof on primary stakeholders on its overall success have also been explored. The paper has also come up with the SWOT analysis in order to determine among other things the strengths and weaknesses of the organization.
Brief History
Coca Cola is a company with global operations and whose primary core is manufacture of beverages. Having been started a couple of decades back, Coca Cola still remains the company to look out for in the world of beverage manufacture. This is despite the emergence and entrance of other companies into the market. Coca Cola has remained on top of the market with its product being sold in close to half of the countries of the world.
Vision and Mission Statement
The mission of the company is threefold which are: keeping the world refreshed both mind and body through their products, inspiring optimism to their users of their products and creation of difference and value in every part of the world where their presence is felt (Koontz, 2016).
The vision of the company can be summarized as follows:
Maximizing profits so as to ensure that shareholders get a return on their investments,
Creating a good workplace culture that will keep all employees inspired.
Satisfying the needs and desires of all customers regardless of how divergent they may be.
Creation of a network of partners that will sustain growth and development of the organization.
Remain responsible as a global citizen so that the difference she makes is felt.
Enhance efficiency and remain on top in terms of service provision.
The vision and mission of Coca-Cola as described above all gravitate towards ensuring that primary stakeholders of the company are satisfied. Among the primary stakeholders of the company include the customers, suppliers, shareholders, members of the board and the publics.
The Five Market Forces
Competition is one of the forces in the market that determine the direction the organization takes in the market. Although Coca-Cola has established a niche for herself in the market, she cannot ignore the presence of companies such as Pepsi. Therefore, it must ensure that it says ahead of her competitors. There are two aspects that Coca-Cola must carefully consider. One is that there are already existing competitors in the market. Coca-Cola is not the only manufacturer of beverages and musts step out to ensure that they remain unique. The second aspect of consideration is the new entrants into the beverage industry. Consumers get excited with new products are they are eager to try put. If they happen to like the new beverages introduced in the market, the sales of the Coca-Cola are likely to drop considerably. The ability to always satisfy the demands of the market is crucial for Coca-Cola. For example, part of the reason why Pepsi continues t...