Marketing Campaigns and Data Analysis for Coca-Cola

Marketing Campaigns Analysis for Coca-Cola
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Marketing Campaigns Analysis for Coca-Cola
"I would like to buy the world a home and furnish it with love, grow apple trees and honey bees, and snow white turtle doves. I would like to teach the world to sing in perfect harmony, I’d like to buy the world a coke and keep it company, It is the real thing, Coke is what the world wants today," (Backer, Cook & Davis, 1971). This commercial was developed and created in the 1970s by Bill Backer, Billy Davis, and Roger Cook and become the most beloved and famous commercials of all time. At this time Coca-Cola was starting its "It’s The Real Thing" Campaign when its directors thought of coming up with an effective commercial spot.
The development of this campaign was inspired by strangers who came from different backgrounds who were stuck at a London airport, at first they were irritated but ended up sharing out their stories about the Coke bottles. One of those passengers was the creative director, Bill Backer who was travelling to London to meet other songwriters to develop a commercial for their campaign. This is how the idea of the most famous commercial of all times was born, and its developers showed the world what would happen if people took their time to enjoy Coke with each other.
Coca-Cola Company has a rich history that is rooted in its tradition, optimism, creativity, and secret formula. "Thirsty consumers around the globe now enjoy Coca-Cola Company products 1.7 billion times every single day - about 19,400 beverages every second,". Over the past decade the company has revolutionized the world of marketing and has been a model for many companies that want to market their products or ideas. Those who think of going into the field of marketing, Coca-Cola Company is their example of what they should do and how they should do it well.
The company’s core values and mission are not only evident what they do but also in what they produce to the world. Coca-Cola’s marketing campaigns has a substantial effect on the field of marketing for over a century. For over 126 years, it has been refreshing the world. The mission of the company is to "refresh the world, inspire moments of optimism and happiness, and create value and make a difference," (The Coca-Cola Company). However, it s vision focuses on people, portfolio, planet, profit and productivity (The Coca-Cola Company). Additionally, the company is guided by its values that give directions and steer decision-making leadership, integrity, passion, collaboration, accountability, quality, and diversity (The Coca-Cola Company). The mission, vision, and values of any organization should provide the framework for guiding the entire business.
The analysis will focus on the recent marketing campaigns of Coca-Cola to establish whether the mission, vision, and values guide the organization. Three marketing campaigns will be analyzed for this study and a different marketing campaign will be designed for the company at the end of the analysis.
* Share a Coke Campaign
Since Coca-Cola is a globalised brand and largest beverage company, it runs seasonal campaigns for various purposes...