Brand Licensing

Brand Licensing
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Brand Licensing
Hanbury (2018) confirms that Nike is one of the best fashion brands dealing today. Their capitation stands at 3 billion dollars in the current market. Their attires are used in sports, from shoes, jerseys, and training kits. With their quality, several people would love to have more of their products in their everyday lives. For this reason, they have an opportunity to explore and expand their product production line. Nike can explore in informal wear, used by people who choose to dress casually. As the director of branding, this would be the best strategy to explore.
The current fashion production by Nike focuses on sportswear, worn, and used within a short time. These attires undergo strain and stress, hence the quick wearing time. Casual wears undergo this kind of strain, though at a slow rate. The same technology applied in designing the fabric used for sports attires would produce an equally best quality. The attires to choose would be t-shirts, jumpers, and hot pants. These can be used by men and women alike. In a publication on the Financia...