Google Inc.'s Accounting and Finance Issues

Google Inc.
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Google Inc.
Introduction
An organization's financing and accounting activities play an important role in ensuring its success. If a company involves itself in fraudulent accounting activities, the chances are high that the company is in poor financial health and will eventually fail. Although some companies might hide their true financial position for years, the end is mostly a negative outcome, especially when the company is unable to recover from the financial challenges. Financial planning is also another key aspect in the management of a company. The financial success of companies highly depends on how well the managers manage finance. The process involved planning and sourcing funding sources. The planning involves different valuation methods to determine how well the company is performing. If the company needs more capital, the responsible parties look for funding parties to ensure all the financial needs are met. Google Inc. is one of the companies with a reliable financial management team (Srinivasan, 2020). However, regardless of how effective the management team is, some issues will always arise, thus undermining the company's functioning. Google Inc. has been in the market for years and, therefore, learned a lot about bad and good financial and accounting practices. As a public, for-profit corporation, Google is subject to various financial accounting and finance issues. This paper discusses the various accounting and finance issues and offers recommendations for solving them. 
A brief History of Google
Google is a global technology company that specializes in Internet-related services and products. Founded in 1998, its headquarter is in Mountain View, California. Sergey Brin and Larry Page founded the company while they were studying for their Ph.D. The company started out as a search engine, but over the years, its founders added more services. Among them are hardware, software, advertising technology, artificial intelligence, e-Commerce, and cloud computing (Rashid & Chaturvedi, 2019). Over the years, the company has attracted billions of users worldwide. This has made Google one of the most well-known and valuable brands. The search algorithm was initially known as Backrub, but as the founders continued to expand its operations, they settled for the name Google. The name Backrub was based on the algorithm's ability to analyze backlinks. During this period, Page and Sergey wanted to license the innovation but could not find someone willing to pay for it. Therefore, they decided to keep and source more funding. Eventually, they made a dream come true, which would currently be termed the world's most-used search engine. 
Analysis of Accounting Issues 
Financial accounting refers to the process of recording, summarizing, and reporting the financial transactions of a company. Financial accounting plays a crucial role in a corporate environment as it provides key information to internal and external stakeholders about a company's financial performance. Internally, financial accounting helps managers make informed decisions about the allocation of resources and investments. Externa...