Midterm Reflection Paper. Visual & Performing Arts Reaction Paper
What is Chinese pop culture according to your understanding?
Do you agree with Yomi Braester’s view on filmmaker’s role as a cultural broker?
How did director Ang Lee’s Crouching Tiger, Hidden Dragon marketize its global, local and disasporic imagination and interpretation of Chinese martial arts culture?
Meanwhile, please compare how WANG Leehom, Jay Chou, and HUA Chenyu became the three classic examples of successfully marketized global Chinese "mandopop" and "Y-Generation"/millennial idol images, styles, personas.
Important guidelines:The length of the paper is 5 pages. The grading rubrics are posted on Canvas under “Files” folder for your reference. Please use Times New Roman font 12.
You are required to cite the course readings properly and include authors, titles of the readings and page numbers in the reference or cited works section.
Citation styles may vary and please feel free to follow MLA or Chicago styles.
[example link: https://www(dot)chicagomanualofstyle(dot)org/tools_citationguide.html]
This is an extended reflection paper, in other words, NOT a research paper.
You are expected to discuss films and readings that are assigned in class. External sources are NOT required.
CHINESE POPULAR CULTURE
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Institutional Affiliation
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Chinese popular culture refers to the mainstream culture of the society. These are commercial, cultural products that enjoy massive public appeal. These products include film, television, literature, fashion, dance, music, among others. These products influence the opinions, ideas, attitudes, and lifestyles of a majority of Chinese society. Chinese pop culture, including countries with ties to China such as Taiwan, Hong Kong, Singapore, and Malaysia. Globalization has made many Chinese artists draw the works from Western influences. The youth, in particular, has been a driving force in the spread of pop culture. These two factors have influenced the growth of Chinese pop culture. One, the rapid spread of advanced technologies has caused widespread internet access. Hundreds of millions of Chinese have embraced social media which has made it easier to keep up to date with the latest popular trends. Second, Media and entertainment have been instrumental in eroding the traditional Chinese style and replacing it with a more western-influenced style. Many songs, films, books, fashion, adverts have been vital in popularizing the latest trends to the public. Chinese youth playing a significant role in shifting these traditional customs gained from the older generations. One beauty of pop culture is that it is not a complicated affair only reserved for the highly educated or elite; instead, it appeals to everyone, even the ordinary or familiar people within the society.[Grace Wang. "The ABCs of Chinese Pop: Wang Leehom and the Marketing of a Global Chinese Celebrity." (2012): 2]
Filmmaker's Role as A Cultural Broker
The prestige and mass appeal of films have made the industry be used to influence market forces. I agree with Yomi Braester's view that film is used to effect cultural change in society. Notable film directors such as Feng Xiaogang, Ning Ying, Wu Wenguang have used films for cultural brokering. By taking advantage of film status as trendsetters, the directors can create productions that influence the economic agenda in Chinese society. Yomi Braester provides multiple examples that I see as sufficient to prove films are involved in cultural brokering.[Yomi Braester. "Chinese cinema in the age of advertisement: the filmmaker as a cultural broker." (2005): 549]
An example is the SOHO company project that is a small office, home office in the booming real estate business. Pan Shiyi and Zhang Xin founded the company. In the early 2000s, the couples built what was known as Commune by the Great Wall, which consisted of eleven villas and a clubhouse. The project was not a commercial success. A dozen Asian architects created the modernist and experimental design. However, the project won a special prize at the 2002 Eighth International Architecture Exhibition of the Venice Biennale. This award propelled Pan to international fame and further solidified the SOHO brand. This because their projects earned special recognition in the global art world. Film making was used to spread the cultural, artistic trend of SOHO when film director Ning Ying, created a 12-minute video production in Venice that connected SOHO's brand to Ning Ying's artistic film experti...
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