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Pages:
1 page/≈275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Reaction Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.75
Topic:

Consumer Brand Preferences (Business & Marketing Reaction Paper)

Reaction Paper Instructions:

Response paper instructions
Submit a written reaction.
(2-3 paragraphs, maximum one page).
*DO NOT WRITE AN ARTICLE SUMMARY
1. What ideas did you find to be the most exciting or generative? WHY?
2. What is your opinion? What are your thoughts?
3. What ideas do you have with regards to the reading?
*cite your sources from the attached readings as well as Outside sources. The response MUST BE Written in APA format

Reaction Paper Sample Content Preview:
Consumer Brand Preferences
Student’s Name
Institutional Affiliation
Course
Instructor
Date
Consumer Brand Preferences
Consumers’ choices of brands create competition in the market. The brands are chosen based on their value and ability to outdo other brands. The ability of the consumer to trust a certain brand depends on how much the brand meets the needs of its customers. Companies have to create brand loyalty with their consumers for a marketing relationship that lasts longer.
The brand loyalty theory is what I find the most exciting. It is not only explained with the number of times a consumer comes back for items but also involves producing the best with consistency and making it better for consumers. That makes them not easily lured by competitors. It is a theory that most companies fail to maintain, but that explains a lot about the consumer-brand relationship. Every business should focus on the brand to understand what the consumers want in a product. This manipula...
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