Creating a Culture of Innovation and Creativity

Innovation and Creativity
Student’s Name
Institution
Innovation and Creativity
The pet industry has become a fascinating business venture in the recent past as more people, particularly young adults, embrace the culture of pet ownership. Technology and civilization also influence the industry to a great extent, and as a result there has been an emergence of many firms in the sector. Hills Pet Nutrition is an American pet company that provides food, shelter, training, and vet services for dogs and cats (Hill’s Pet, n.d.). Founded in the early 20th century by a well-known vet, Dr. Mark Morris, the firm has transitioned in several ways to become a top brand in the pet industry, clinching the World Branding Award in 2018 (World Branding Awards, n.d.). Other than the nutritional and healthcare services for pets, Hills also does a lot of research on chronic diseases, malnutrition, medication, and feeding habits with the aim of fostering the welfare of the pets. Employees' attributes, leadership qualities, and the organization's culture have significantly elevated the company’s reputation and competitive advantage to a level that makes it notable within and without the industry.
Hill's employees deserve credit for the splendid work they are doing for the company and the pets around the globe. Drawing their inspiration from the founder, Dr. Morris, the company's employees are visionary and quality-oriented, and value addition is their guiding principle. The commitment and dedication Hill’s employees have towards pets’ welfare and customer’s satisfaction is on another level. This culture of unwavering commitment spearheads innovation in the pet industry. Empirical research conducted by Glińska-Neweś et al. (2017) establishes a correlation between individual commitment to innovation and the overall creativity within a sector. Also, a positive employee relationship is a fundamental character among Hills employees. It facilitates effective communication and sharing of ideas among members across the company that forms a crucial internal factor towards realizing the company’s innovativeness.
Leaders play a vital role in building an innovative organization. The subordinates in an organization emulate their leaders in almost every aspect. A leader whose mindset is inclined towards innovations is more likely to propel the company's innovativeness and creativity to greater heights. Dr. Mark Morris was able to incite a culture of innovativeness with Hill’s Pet Nutrition because of his professionalism. Dr. Morris was able to solve the problem he was presented with effectively and even went further to make fruitful use of his expertise to establish one of the best pet food and nutrition companies. Dr. Morris acts as an innovative champion, and his influence on creativity remains critical. Diversity is another outstanding quality familiar with Hill’s leadership cycle. Leaders who appreciate diversity take into account every idea put forward by the employees who are of diverse d...