Mass Communication, Advertising & Public Relations

Mass Communication, Advertising & Public Relations Module
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Mass Communication, Advertising & Public Relations Module
Part A
In the 21st century, climate change continues to be the defining crisis, and its effects are unequally weighted against the global most susceptible individuals. Under skyrocketing global warming, extreme weather, including drought and heavy rainfall, is becoming more erratic, raising the risk of other rapid and slow-onset dangers such as erosions. As a result, individuals and governmental and non-governmental organizations notably suffer the consequences of these unpredictable weather-related crises. Such a crisis has hit big companies such as ABC Company. ABC Company is a global corporation based in America that designs, manufactures, and sells aircraft and satellites.
The speedily changing climate is impacting the airline's travel. For instance, the quick jet stream across the Atlantic and the increasing temperatures decrease the weight aircraft can transport. Besides, carbon emissions occurring from aviation are significantly a weather crisis affecting the organization. Weather-related flight delays and cancelations have been alarmingly leading to net losses for this company. In addition, carbon dioxide emission is not desirable to human wellness and to the company's financial success. Therefore, finding a way the organization can incorporate to alleviate the issue is essential. This paper reflects on the crisis communication plan that can be useful to the company to avoid financial losses and reputation to their existing and potential customers.
Part B
The issue of weather-related climate crisis is associated with several distinct public including government, investors, customers, and employees. The situation the company is experiencing in this instance is the customers, employees, and government. The company is looking forward to communicating with its customers about the efforts that it has incorporated to reduce the effects of its actions. The organization is preparing itself for a potential crisis by considering instances that can happen. Accidents due to bad weather mainly come to mind; thus, the company is assessing complex instances to handle. In an instance of an accident, the company ensures those affected receive news first and fast. One way the company will do this is to utilize social media platforms because social media has surged over the years, enabling it to reach a precise audience (Eerdekens, 2021). Usually, the use of social media to reach an audience is applied by numerous CEOs to send news within hours of a disaster. As a result, communicating and offering family support during such difficult moments would be essential to the customers to ensu...