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1 page/≈275 words
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Subject:
Business & Marketing
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English (U.S.)
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Topic:

Entertainment ( Music, Sport, Art ...) Business & Marketing

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Find an existing campaign in the Entertainment ( Music, Sport, Art ...) industry that is using the following element:
Message Strategy: Cognitive
Advertising Appeal: Sensuality
Executional Framework: Animation
Explain how the add selected fits with the elements :
Message Strategy: Cognitive
Advertising Appeal: Sensuality
Executional Framework: Animation
If It is not possible to find the campaign, Find one campaign based on the Entertainment ( Music, Sport, Art ...) industry that can use one of this elements:
Message Strategy: Cognitive
Advertising Appeal: Sensuality
Executional Framework: Animation
Explain how the add selected fits with the elements :
Message Strategy: Cognitive
Advertising Appeal: Sensuality
Executional Framework: Animation

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The Entertainment Industry
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The Entertainment Industry
Advertising is a form of promotion or a message to make the public aware of products or services. The message, advertising appeal, and execution framework should make the advert an effective one, especially for campaigns in the entertainment industry. Sport England began the "This Girl Can" campaign in 2015 to fill the gender gap in sports between males and females (UK) (Price, 2016). This essay evaluates the message strategy, the advertising appeal, and the execution framework of the campaign.
The message strategy used in the advertisement for the campaign was cognitive. It can capture the minds of its audiences and tell the story of women who play sports by using images contrasting the idea of prefect women we are used to seeing. The advertising appeal used in the advertisement is sensual, and the result of it was...
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