Brand Pyramid – M&Ms

Brand Pyramid – M&Ms
Your Name
Subject and Section
Professor's Name
September 22, 2021
1 Essence
1 The brand's essence is "always fun and appropriate for any occasion."
2 Character
2 If the product were a person, how would you describe it?
1 If the product were a person, I would describe M&Ms as fun and playful to be with and someone everyone would want for every occasion.
3 What kind of lifestyle do we lead?
2 The kind of lifestyle that M&Ms is leading is fun and outgoing. It also seeks to share this lifestyle with friends, as could be seen from their advertisements.
4 What motivates us?
3 M&Ms is motivated by an active, pleasurable, and joyful lifestyle that everyone can share with their friends.
3 Emotional Benefits
5 How does this affect me?
4 M&Ms products (and advertisements) show that M&Ms is something that most people desire to eat due to its flavor and demand. Additionally, M&Ms offers a wide variety of flavors that allow me to satisfy whatever flavor I want.
6 How will strangers view me?
5 Strangers would view me as playful, outgoing, and able to go with the trend since their advertisements' themes espouse the same ideas.
4 Functional Benefits
7 What...