Ad Analysis Outline: McDonald's UK - Carrot Stick
I. What is the title of your ad or product? Embed the image(s) or provide a working video link in the outline document.
II. Describe the ad in detail: what does it look like, what designs are used, who appears in it, is there music or editing, etc.
III. Describe the rhetorical situation for your ad: creator, purpose, audience.
IV. How is your ad connected to popular culture? Be specific.
V. What lifestyles, values, and points of view does the ad depict?
VI. Which rhetorical appeal is the strongest in your ad? (ethos, logos, pathos – choose one)
VII. Write 3-5 sentences describing an example of the appeal you chose in section IV. Explain how the ad persuades (or tries to persuade) using this appeal. What techniques does it use to attract and hold attention (review the week three lecture if needed)?
VIII. Was anything omitted or left out of the ad? (this could be anything: one of the appeals; a particular audience; color vs. black and white design, etc.) Why do you think this omission was made?
IX. How might different people interpret this ad? Evaluate its effectiveness. Will it be successful selling the product? Why or why not?
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