Boston General Store's Marketing Strategy and Measurement and Control

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Boston General Store Marketing Plan
The first step is to define the business. The business goals, objectives, and dealings need to be involved in the development of the plan. The business deals in specific products that are high-end, long-lasting and eco-friendly. The plan should be able to put into consideration this factor about the business. To include all this, a comprehensive advertisement method needs to be used most probably audio-visual or written forms of advertising. The second step involves selecting the target market. Given the characteristics of the products that the business deals in, the target market is households and companies mostly those in an upper social class. The marketing strategy should be one that focuses on these people. People who are in these classes continuously use the internet, watch T.V. and read newspapers.
The company has been making large sales over the years hence has the financial stability to sponsor an expensive form of advertisement. Given that the target population is busy people, an exciting kind of notice is required. The company can sponsor video ads that will pop on social and entertainment platforms. It can also pay the expensive cost that is charged for T.V. advertisement, which is also very competent regarding the target market.
After analysis of the five steps followed in advertising, i.e. defining the business, identifying the target market, developing a budget, setting an execution plan, and organizi...