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1 page/≈275 words
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Harvard
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Business & Marketing
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English (U.S.)
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The article “Mobileye: The Future of Driverless Cars” by Davis Yoffie
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The article “Mobileye: The Future of Driverless Cars” by Davis Yoffie analyzes the dream of Shashua and Aviram to develop the next generation autonomous car. Yoffie (2015), asserts that Google has captured the thoughts of the people around the globe with the notion of driverless cars. Additionally, the author asserts that the next generation has a dream of making autonomous cars. According to the author, the dream of Shashua and Aviram was to put Mobileye in the centre of Advanced Driver Assistance Systems. Further, the realm of self-driving and assisted cars was to replete acronyms like Lane Departure Warning (LDW), Forward Collision Warning (FCW) among others. The author asserts that the main reason why these systems were developed was to improve the safety of the passengers. For example, the safety belts were developed to save the lives of passengers even after...
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