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6 pages/≈1650 words
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Business & Marketing
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Topic:

Managing Inovation Report - Delivero. Business & Marketing

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Hi there,
I would like you to write Managing Inovation Report about Delivero.
Please inform yourself carefule from all the sources I have provided for you, becouse the structureof the paper is very inportant.
Managing Innovation AssessmentSubmission date: 27/07/2020 by 2pmThe module is assessed (100%) by an individual report (maximum 3,000 words+ 10%). The report should be comprised of the following three sections:1. Describe, in detail and in your own words, one or two innovation theories of yourchoice. Deep knowledge of one major innovation theory will be enough as a basisfor a high mark, and you should not choose more than two innovation theories.2. Apply your chosen theory (or theories) to explain the historical developmentof one or more products and/or services for your selected organisation.3. Apply your chosen theory (or theories) to recommend possible futuredevelopment pathways of your products or services for your selectedorganisation.Instructions for assessmentYou have a choice of the following organisations for your assignment:A. DeliverooB. RevolutC. DysonD. OcadoE. UbeeqoFormative work in weekly seminars will guide you through the analytical techniquesand processes required to complete the task.How will your work be assessed?The indicative marking scheme for your report is as follows.1. Theoretical Explanation (30%): Section 1 as highlighted previously. Rangeand understanding of sources, synthesis and focus on relevant ideas.2. Historical Application (25%): Section 2 as highlighted previously.Organisation/coherence of argument, support through examples, details,quotations, and references, critical approach.3. Future Development (20%): Section 3 as highlighted previously.Organisation/coherence of argument, support through examples, details,quotations, and references, critical approach.4. Imagination (15%): Evidence of creativity and foresight in reflecting oncourse materials and articulating a novel and interesting picture of thestudent’s innovation.5. Presentation (10%): Length, use of academic conventions, grammar,paragraphing, layout, proofreading.This marking scheme is merely indicative and will not be held to rigidly in assessingstudents’ reports. Your final mark for your report will be presented as an un-weightedmark out of 100%Your work will be assessed by a subject expert. Feedback will be given in theTurnitin/Grademark system with script comments plus overall points. When youaccess your marked work it is important that you reflect on the feedback so that youcan use it to improve future assignments.In this report, high marks come from using innovation concepts and analysis from themodule clearly applied to the organisation. Harvard referencing, a professional reportstyle plus appropriate diagrams/tables are also required.Your assignment should have a maximum word limit of 3000 words (+10%),excluding references and any appendices, tables, and/or diagrams. There is nominimum word count for this report as the exercise is for you to write as concisely aspossible to communicate your argument.Marks will be awarded for your ability to integrate, in a relevant way in your essay,some of the principal literature, theories, models, and frameworks of innovation fromthe module. Marks will also be awarded for your imaginative use of concepts fromwithin and beyond the innovation literature to explain and predict the developmentof your chosen innovative products, services, or processes.Assignment submissions.The Business School requires a digital version of all assignment submissions. Thesemust be submitted via Turnitin on the module’s Moodle site. They must be submittedas a Word file (not a pdf) and must not include scanned in text or text boxes. Theymust be submitted by 2pm on the given date. For further general details oncoursework preparation refer to the online information via StudentZone.If you cannot submit a piece of work and wish to submit Mitigating Circumstances,the University Mitigating Circumstances Policy can be found on the Universitywebsite - Mitigating Circumstances PolicyMarking and feedback processBetween you handing in your work and then receiving your feedback and markswithin 20 days, there are a number of quality assurance processes that we gothrough to ensure that students receive marks which reflects their work. A briefsummary is provided below:-• Step 1 – The module and marking team meet to agree standards,expectations and how feedback will be provided.• Step 2 – A subject expert will mark your work using the criteria provided inthe assessment brief.• Step 3 – A moderation meeting takes place where all members of the teachingand marking team will review the marking of others to confirm whether theyagree with the mark and feedback.• Step 4 – Work at Levels 5 and 6 then goes to an external examiner who willreview a sample of work to confirm that the marking between different staffis consistent and fair.• Step 5 – The Office process your mark & feedback & it is made available to you.Resit instructions to StudentsIf you need to resit this assessment, the requirements are as follows:You are required to re -work your original submission in line with the originalassessment brief and criteria. Your re-submission must address the feedbackcomments provided by the marker on the original submission. You should provide asummary of the marker’s original feedback from your first submission together witha commentary [between 400 and 500 words) that explains how your revisionsimprove the original submission by addressing the original feedback.In brief your re-sit submission MUST include:• A summary of the original feedback,• A reflective account [400-500 words] detailing how your revisionshave addressed the feedback, and• The reworked assignment

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Managing Innovation Report: Deliveroo
Name
Managing Innovation Report: Deliveroo
Introduction
Every day, individuals and organisations are coming up with new ways of doing business through innovation. Innovation occurs when a new system, product, service, process, or programme is introduced to add value and increase competitiveness (Goodman & Dingli 2017, p.110). Innovation can occur in different ways, some of which are driven by technology while others are not. Innovations and technologies are being discovered constantly. However, the main challenge involves convincing people to adopt such innovations, especially when there is great resistance to change. Several theories and models have been developed to explain user acceptance and adoption of innovations over the years. Such models and theories include the Technology Acceptance Model (TAM) and the Diffusion of Innovation (DOI) Theory. TAM examines the acceptance and adoption of new technological innovations in terms of its perceived ease of use and perceived usefulness. The DOI theory explores how personal innovativeness influences the willingness to adopt an innovation or technology (Johnson et al. 2017, p.10). These two theories will be discussed in more details in the next section.
Technology Acceptance Model and Diffusion of Innovation Theory
TAM: Definition, Concepts, and Processes
TAM is a model that was developed by Davis in 1989 initially to predict the acceptability of an information system (Salunkhe et al. 2018, p.75). However, over the years, its application has extended to other forms of innovation and is now used in the management of innovation to assess the acceptance of innovations and technologies. The model posits that the acceptability of a technology or innovation is determined by two elements namely; perceived ease of use and perceived usefulness. Perceived ease of use refers to the extent to which an adopter or user believes that their use of the innovation will be simple (Salunkhe et al. 2018, p.75). On one hand, users who believe that they will be able to use the innovation with zero or minimum complications are more likely to accept and adopt the innovation than those who think it will be complicated to use the innovation. Perceived usefulness is the extent to which the user/adopter believes the innovation will enhance their performance (Salunkhe et al. 2018, p.75). Users who believe that the innovation will enhance their performance and make their work/processes easier are more likely to adopt the innovation while those who believe otherwise will be rigid. Perceived ease of use and perceived usefulness are elements that are influenced by external variables. These external variables include individual and social factors, prior experience while using innovations, task characteristics, and situational involvement, among others (Olushola & Abiola, 2017, p.72). Consequently, perceived usefulness and perceived ease of use then influence the attitude of a potential user towards using the innovation. The attitude to use then influences the behavioural intentions of the potential user, which then influences the actual adoption and use of the innovation. Perceived usefulness also influences behavioural intention to use the innovation, as il...
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