Public Service Announcement: Canadian Food Policy

Your task is to create a public service announcement (PSA) to educate the public about one Canadian food policy. A PSA is a short announcement that provides information to the public, for example about issues related to health and safety or issues relevant to the community.

Some tips for creating an effective PSA:

• The target audience is the general public, who may not have specialized knowledge about food and nutrition, so the PSA should use short sentences in everyday language.
• Clearly, state the issue and explain to the audience how the information is relevant to them.
• Use information from your research to support your claims.
• Since PSA usually play on the radio or television, they must be short—no more than one minute in length.

Your PSA should include:

• a brief summary of the policy itself;
• an explanation of why the policy was established;
• its benefit to the Canadian public; and
• reference to scientific research that led to the creation of the policy.

You may present your PSA in any format you choose (e.g., video, animation, poster, or radio spot). Make a list of any sources you consult using APA style.
Your PSA will be assessed on the criteria on the next page.