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Strategy and Suggested Market Research Methods

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Question: Thinking about the Delacroix Dance situation - what would you recommend they pursue as a strategy? What research methods would be of value to them beyond surveys?
The resource can be found in the text, which is an ebook. The link to ebook is: https://create(dot)mheducation(dot)com/shop/#. 
The writer needs to read the text to finish this. The writer can search the keyword "Delacroix Dance" in the text, and I think It should be starting on page 181.

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Market Research Strategy
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Market Research Strategy
Delacroix is a dance company that survives by offering the best dance styles to its clients. The company survives on the inspiration it gives the customers. If the board approves the customer survey as Elizabeth advises, the company stands to benefit. A customer-based approach will enable the company to understand what the customers want. While a majority of the clients come primarily to have a good experience, they may not mind if the company involves them in decision-making. The clients may not know exactly what they want, but listening to them will allow Delacroix to establish the characteristics of their clients.
Undertaking interviews instead of a simple survey would be critical for the long-term survival of the business. Although Delacroix is...
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