Optimal Strategy of Habitat for Humanity

Habitat for Humanity
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Date
Habitat for Humanity
Introduction
The memo explores the Strategic initiatives applied by Habitat for Humanity to advance its business interest. First, a section is dedicated to the organization's current strategy as outlined by findings on its website and annual reports. Understanding the company's strategy is critical in analyzing where it falls under the grand strategy matrix. Therefore, the following section will cover the optimal strategy that the company can pursue based on its position in the grand strategy matrix. After that, the research analyzes an ideal strategy the company can apply to capitalize on its strengths and opportunities in the industry.
My Organization’s Current Strategy
Habitat for Humanity is a nonprofit organization that provides affordable housing to vulnerable communities. The firm aligns its resources to provide families with the support they need to achieve stability. The company advocates for the housing needs of low-income households. Donations sustain housing operations in building or repairing damaged houses. The agency collaborates with interprofessional teams in mitigation strategies to restore homes for families affected by natural disasters. The company uses innovative designs to secure affordable housing, such as sweat equity hours. Low-income households eligible for housing or restoration packages interact with volunteers and receive counseling on financial matters. The organization's culture is aligned with Christian values, inclusion, and community development. The company equips communities with self-help resources to achieve housing goals.
The company pursues a concentration strategy with a focus on low-income potential homeowners. While most marketing communication is about social work on vulnerable groups, Habitat for Humanity sells affordable housing packages. Therefore, it does not provide houses on charity even though it appears as a charitable organization on its digital channels. Marketing communications improve engagement with donors willing to interact with persons in need and provide financial support where possible. To achieve its financial targets, the company engages donors in campaigns aimed at targeted housing actions. As a result, the brand achieves a competitive advantage through innovation and expertise accumulation.
The company sells existing housing products and pursues diverse sales channels to enter new markets. The firm uses social platforms to engage potential homeowners and volunteers and open new stations in selected regions. Since its formation in 1976, the organization has improved the housing standards of 39 million beneficiaries (Habitat for Humanity, n.d.). In 2021, over 4.2 million gained training and advocacy training as resources for improving their ho...