Defining the Process of Persuasion

In this written assignment, you will be summarizing and analyzing two examples of when you were persuaded to change your beliefs, attitudes, and/or behaviors. In a third example, you will summarize and analyze an example of when you resisted persuasion.
Try to have at least one of the three, preferably all three, of your examples involving current events, such as adapting to the COVID-19 pandemic, vaccinations, the February freeze, Black Lives Matter protests, funding of police departments, the change of HCC and other colleges to 100% online classes, the 2020 Presidential election, etc. If you only have situation(s) that were not recent, feel free to use them. You will not be penalized.
Three definitions: Copy out of the textbook the exact definitions of the central and peripheral routes to persuasion. Copy the definition of counterarguments. Enclose each definition in quotation marks. After each definition, in parentheses, put the pages on which you found the definitions. (Page numbers in SmartBook can be found along the right hand side of the text.) Only definitions from the required textbook, Myers & Twenge, will be accepted.
(3 x 4 points = 12 points)
Personal experiences of persuasion: Summarize two personal examples of when you were persuaded. The first must be an example of central route persuasion and the second must be an example of peripheral route persuasion.
(2 x 12 points = 24 points)
Explanation: For your two events, explain why the first fits the definition of central route and why the second fits the definition of peripheral route.
(2 x 12 points = 24 points)
Analysis: For each of your two events answer the four questions your book presents: Who says?, What is said?, How is it said?, and To whom is it said? Using the textbook as a guide, your answers will include details about the characteristics of all four. You don’t need to include all the criteria for each of the four questions, but you should have enough to support your answer.
(2 x 12 points = 24 points)
Resisting persuasion: Your third example will be when you resisted persuasion. Summarize the event or situation. What argument(s) were presented to you, either directly or indirectly AND what counterarguments were you able to use to maintain your existing beliefs and/or behaviors. This answer does not need as much detail as your persuasion examples, but make sure you have sufficiently answered the questions.
(16 points)
This not a formal research paper, so APA style is not required. However, it also not a Tweet or social media post. Write using full sentences and paragraphs.
Grammar and Spelling
Correct all spelling and grammar errors before you submit your file or you will lose points. Deductions ranging from 5 to 30 points will be taken for excessive grammar and spelling errors. In extreme cases, a paper will be returned, ungraded, for editing, subject to a late penalty. At a minimum, use the grammar-checker built into Microsoft Word. Better yet, use the (?)HELP link at the bottom left of your screen to send a first draft to the Psychology tutors at UpSwing, the HCC online tutoring service. (You do not need to send a copy to the English Dept. tutor. That will be done by the Psychology Dept. tutor.)