Analyze Gender Issues: Cases Displays Much of Gender Inequality

One of the instruments used to analyze gender issues is artifacts which, in most cases will display much of gender inequality.
The cultural artifact in discussion here is the commercial for Sky Vodka. By a casual look, the advert may look like it is only about a drink and therefore, there are no gender issues for discussion. However, there is a display of gender inequality which is not even in disguise, but anyone with an interest in gender issues can fathom deep into it. This advert has been in circulation and, therefore, concerns the society.
Sky Vodka has been in the market for quite a while. With time, Vodka came to realize that; there is much competition in the market, and therefore, it had to come up with attention capturing advert. When companies are coming up with adverts, they tend only to consider the impact regarding increased sales, without giving much attention to the adverse effects that such adverts would have the society. Sky vodka, therefore, came up with the artifact to attract more people to drinking its product.
In exploring the sky vodka cultural artifact, the theory of radical feminism is in use. This argument does not mean that other feminist theories are not applicable. Many of the feminist theories are very much relevant in analyzing this cultural artifact due to its outright depicts of gender inequality. However, radical feminism offers much insight into the facets that are relevant in analyzing this cultural artifact. The theory of radical feminism is very much practical here because; male supremacy seems to be very much on display. Since radical feminism delves on male power, it becomes the most relevant theory.
The central assumptions of the theory of radical feminism are that there is an existence of too much male authority in the society whereby; every aspect of the community is in one way or the other as the wills of men dictate with little regard to women. Women are assumed to be puppets of men whereby; the voice of the man is the final in all matters including those that only affect women and do so directly. This theory assumes the role of igniting the wave of eradicating male supremacy in the society in such a way that women hav...