Wildcard: V8 Supercars Brand

Review Ad Critique 2
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Review Ad Critique 2
Section 1: Overview of the Chosen Ad
The advertising agency is Wildcard, representing the V8 Supercars brand, while the marketed service is the Bathurst 60th race, which will be launching in October 2023. The ad, dubbed as the ‘60 years of Bathurst,’ does not incorporate characters in the image but extends an invitation for the diverse people in Australia to grace the Bathurst location (Ads of the World, 2023). It presents images depicting racing actions that spectators should expect on such a thrilling and landmark occasion. For instance, it showcases the early years of racing cars, a Ford Cortina, alongside the modern and more sophisticated V8 supercars to demonstrate the transformations over the years. Other critical aspects of the ad comprise the visible message that emphasizes the historical nature of the race and underlines it as an unforgettable experience. Such a presentation underscores the ad’s plot, highlighted by bold and capitalized signal phrases of the event to attract the audience’s attention and illustrate the uniqueness of this milestone.
This ad seeks to create a buzz or hype for the upcoming October classic showdown in Bathurst. It achieves this by pitting two vehicles against each other to represent the competitiveness that fans should expect. The advert also includes the dates, from 5th to 8th October, to remind potential attendees to schedule and prepare for an uninterrupted three days of the Supercars championship. Thus, providing the dates, illustrating the racing cars, and outlining the event participants creates public awareness and stirs excitement to attract the desired audience.
Using two media in this ad further advances the purpose by reaching a wider audience. For instance, it uses both the outdoors and print media because