Marketing Plan: Kitty Kafe, Mission Statement, Plan Objectives, Marketing Audit
MARKETING PLAN PROJECT
Your Company Name will be:
Kitty Kafe
This Kitty Kafe will be located inside your current company. It will be a place that employees can go for bakery items or if they want to just cuddle with a cute kitty because they are having a stressful day. All Kitty’s will be available for adoption through the local rescue associations (all are healthy and current with their immunizations).
Things to consider:
You decide how many employees will staff the Kafe, what the hours will be, etc. What will the OSHA requirements be? How will food prep be handled?
Draft all 10 Steps of your marketing plan (see attached) in PowerPoint format.
Each step should below must have at least 2 preliminary paragraphs (the more the better). J
Step 1: Mission Statement
Step 2: Plan Objectives
Step 3: Marketing Audit
Step 4: Market Overview
Step 5: SWOT Analyses
Step 6: Assumptions
Step 7: Marketing Objectives & Strategies
Step 8: Expected Results
Step 9: The Budget
Step 10: Implementation Program
Marketing Plan: Kitty Kafe
Name
Course
Instructor
Date
Mission Statement
To provide a casual café experience, where employees take time off and the café will sell bakery products, which also have the option of cuddling kitties. The employees will also have the option of adopting the kitties if they wish, that will have all been immunized.
Since the café is owned by the company all sold products will be affordable, and this will provide jobs to those working there, but the employees will also have the opportunity to volunteer and serve when free.
Plan Objectives
The marketing plan is conceived to serve two purposes helping employees adjust better in the workplace and also increasing sales of the Kafe. The business venture is successful to the extent that it supports social causes to improve productivity. It is expected that the employees will be more motivated working for the company, when the Kafe becomes operational. This is because it will highlight that they are valuable to the company. The employees are also patrons of Kitty Kafe highlighting the dual role of improving the workplace experience in an around the company.
Creating a business plan helps the business owners to offer a guideline, hereby assessing marketing needs helps to determine the viability of the business based on the internal and external environment (Schiraldi & Silva, 2009). Besides providing a guideline for managing the venture the business plan helps to raise funds when requiring external financing (Bewayo, 2010).
Marketing Audit
The marketing analysis will be undertaken with the view of evaluating marketing activities, and will allow the organization to review the company’s marketing position. This will be essential to identifying areas of opportunities to ensure that Kitty Kafe achieves the marketing objectives. The audit is also essential to expansion since environment changes will be considered. The marketing function audit highlights the marketing mix of price, product, place and promotion.
The bakery products will be reasonably priced as they target the company’s employees, and low cost strategies help cafes and restaurants to remain competitive (Best, 2010). The employees will be allowed to come accompanied with guests during weekends. Bakery products will be the most common types of products. Besides bakery products, complimentary drinks will be offered on request. Place is associated with availability of the products at Kitty Kafe. The café is located within the company’s premises, allowing easy access and the patrons do not have to wait in line for long, even when they visit during scheduled times. Promotion will be undertaken through word of mouth where communication highlighting benefits of Kitty Kafe will be highlighted. To attract more employees they will be allowed to adopt the kitties when they show willingness to take care of them.
Market Overview
The market overview highlights how the marketing mix, forecast, and marketing plan will help to achieve the marketing objectives. The quality of bakery products will be high quality to add value to the patrons. The employees will be paying for service, while there is belief that the venture will improve their moti...
👀 Other Visitors are Viewing These APA Other (Not Listed) Samples:
- Deliberation Logs Paper4 pages/≈1100 words | 4 Sources | APA | Communications & Media | Other (Not Listed) |
- Summary: Communications and Media (Chapter 5 - Communicating Electronically)1 page/≈275 words | No Sources | APA | Communications & Media | Other (Not Listed) |
- Interview Plan Document for Habitat for Humanity Organization2 pages/≈550 words | No Sources | APA | Communications & Media | Other (Not Listed) |
- Writing the Negative News eMail 1 page/≈550 words | No Sources | APA | Communications & Media | Other (Not Listed) |
- Information Interview Mini-Assignment: Interview with a Public Relations officer at American. . .2 pages/≈550 words | No Sources | APA | Communications & Media | Other (Not Listed) |
- Success Networking Team (SNT): Action Plan Assignment2 pages/≈550 words | No Sources | APA | Communications & Media | Other (Not Listed) |
- Company Use Of Social Media, Information, Digital Analysis6 pages/≈1650 words | 4 Sources | APA | Communications & Media | Other (Not Listed) |