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2 pages/≈550 words
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Business & Marketing
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The Midterm Strategic Management: UFC Expand to China

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Hitt, M., Ireland, R. D., & Hoskisson, R. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning. ISBN 978-1-111-82587-4.
Only three to six sentences needed per question. No references needed.
Question 1 
Should the UFC expand to China? Consider the potential value to doing so as well as the risks in your answer. 
Question 2 
Analyze the relationship among corporate structure, corporate governance and corporate strategy: What is the UFC’s corporate level strategy? Be sure to define any key terms 
Question 3 
Define business, corporate, and international–level strategy: What is a focus strategy? How might UFC apply these concepts to better serve the other markets? 
Question 4 
Define and describe the general environment and the industry environment and how competitive forces influence the firm: Exhibit five of the case study shows some of the UFC’s biggest competitors in the PPV market. Describe the UFC’s competitive environment? What opportunities are there for further growth? 
Question 5 
Should the UFC expand to South Korea? Consider the potential value to doing so as well as the risks. 
Question 6 
Explain merger and acquisition strategies and how they relate to strategic competitiveness. Discuss the mergers and acquisitions that the UFC has made? How have these increased UFC's strategic competitiveness? 
Question 7 
Explain how firms analyze their value chain for the purpose of determining where they are able to create value when using their resources, capabilities, and core competencies: What are the resources, capabilities, and core competencies of UFC? Be sure to define these terms in your answer. 
Question 8 
Should the UFC expand to India? Consider the potential value to doing so as well as the risks. 
Question 9 
Criticize effective and ineffective corporate strategies: What steps were taken to by UFC to legitimize MMA as a sport? Were these steps effective? 
Question 10 
From your readings in the text, How have Fertitta brothers and Dana White proven (or failed to prove) themselves as effective strategic leaders

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UFC
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Question 1 Should the UFC expand to China? Consider the potential value to doing so as well as the risks in your answer. 
UFC covers at least 145 countries. Its venture into China would be good value because of the massive Chinese population, which will offer huge viewership for the same. China is also a new, untapped market, with huge potential. This is because it is a rapidly growing economy. The main risks involved with UF.C’s expansion into China are the nature of reception. For one, the Chinese are very conservative and appreciative of their own products. There is bound to be resistance in embracing foreign products and services, which UFC has to contend with. Secondly, UFC should tread carefully when it comes to the content it airs, since this is a very different culture, and might reject anything they deem culturally unpalatable.
Question 2 Analyze the relationship among corporate structure, corporate governance and corporate strategy: What is the UFC’s corporate level strategy? Be sure to define any key terms.
The corporate structure of an organization plays an important role in how its management, or distribution of authority, is done. This is the basis of corporate governance, which extensively alludes to the components, procedures and relations by which partnerships are controlled and coordinated. Corporate structure and corporate governance are what combine to determine the corporate strategy that a firm will take, to ensure that is either stays afloat, or grows further, in its field of specialization. It can also involve taking up various new ideas, in an attempt to diversify. UFC’s corporate level strategy isn’t quite a clear one, although it has focused more on a multi-pronged approach involving the use of social media and buyouts or partnerships with other established brands.
Question 3 Define businesses, corporate, and international–level strategy: What is a focus strategy? How might UFC apply these concepts to better serve the other markets? 
Business level strategy alludes to the courses in which a firm wants to accomplish its goals inside of a specific business. Corporate level strategy on the other hand, aims at directing the firm on which kind of businesses t should engage in. It focuses more on how the business can make itself perform even better than it is, and how it can expand its line of business. International level strategy involves how the firm can now expand its corporate strategies into markets in other countries. Notwithstanding when a firm doesn't offer items or administrations outside its nation of origin, its worldwide technique can incorporate importing, global outsourcing, or off shoring. A focus strategy is where a business opts to specifically narrow down to a certain segment of its business, so as to exploit it further.UFC can use focus strategy to its advantage, by basically focusing on one country at a time, and addressing particular needs at a time. For example, it needs to focus on its continuity, sustainability and consistency, through looking for a new generation of fighters.
Question 4 Define and describe the general envi...
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