“Marketing Is Everything” by Regis McKenna
The aim of reading notes is to help you read critically and actively - to be engaged in the work. You will find this tool essential in graduate school so it is here we begin the habit. The reading notes will be measured using the level-five evaluation criteria and must contain the following:
Format:
• Two-page maximum, single space, business block, justified margins, 10-point font
• APA bibliographic citation of the work as your ‘title’
• Your name, course, section number and date at the upper right Content:
• Central theme - identify author’s main lesson/argument - what is the author(s) teaching us
• Critical analysis - evaluate the lesson/argument - strengths/weaknesses -considering pointing to a frame of reference in your own life or your training in the subject
• Main takeaways - so what and now what? How do we best apply the knowledge from this article?
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