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Pages:
1 page/≈275 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
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Other (Not Listed)
Language:
English (U.S.)
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MS Word
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Topic:
Corporate Marketing Mix of Nike
Other (Not Listed) Instructions:
The attached document is what you need to fill in. My chosen corporate brand is NIKE.
make an analysis of each point of Corporate Marketing Mix. you can use bullet point to state or write sentences, both are fine, but make sure points with citation. The average of each table should be 50 words. You can use the source of official website of NIKE.
Other (Not Listed) Sample Content Preview:
Corporate Marketing: NIKE
Student’s name
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Corporate Marketing: Nike
Corporate Marketing Mix
Chosen Corporate Brand（NIKE)
Product
Nike designs, develops, and markets sports footwear, apparel, equipment, and accessories (Nike, Inc., 2017). In addition, Nike sells various digital products, such as the Nike+ platform, which connects consumers to Nike products and services through different digital devices, and the Nike+ FuelBand. This wrist-worn device tracks and measures activity data.
Price
Nike's pricing strategy is based on premium and value pricing. Nike's products are premium-priced to maintain the company's position as a premium brand. Nike's value pricing strategy offers consumers good value for money (Liu et al., 2019). This is achieved by providing products with a high perceived value at a reasonable price. Nike's products are generally priced at a premium to its competitors. However, the company occasionally offers discounts and sales to remain competitive and attract price-sensitive consumers.
Place
Nike sells its products through company-owned stores, concessions, licensed stores, and online stores. The company-owned stores are located in major cities and tourist destinations worldwide. Nike's online store offers a f...
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