Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Claims Policy: Andresen Seafoods

Other (Not Listed) Instructions:

Unit II Assignment
Content of Claims Policy
Put yourself in the role of a vice president of an organization. Research the policies within organizations about content of
claims. Using your research and the textbook information, create a policy for a company that is going to advertise a new
product, appear on a talk radio show, and appear on morning-news programs to promote a new product.
Include at least the following within the policy:
 Purpose statement—Clearly identify and state the purpose of your content of claims policy
 Identify the product
 Clearly describe the details of the product
 What should a representative of the company say? (i.e., what does the product offer?)
 What should a representative of the company avoid saying? (i.e., what does the product NOT claim to offer?)
Optional: Consider including examples, charts, tables, or graphs to help communicate the claims.
Review the information in Moore and Parker (2012). Research credible research sources based on the items in Moore
and Parker. Then, put yourself back into the role of a vice president, and identify 10 requirements to determine credibility
of sources.
The purpose of this assignment is to allow you, as a leader of an organization, to practice writing a policy with explicit
details and expectations. When your staff receives this policy, they should know exactly how to perform within its
parameters.
Use your own words, and prepare your assignment in a word-processing application (i.e., Word). Select or create a format
for this assignment—be sure it is legible and professional. If you prefer to spend more time on the content than the layout
and format for this assignment, consider using templates, which are available online.
Course Textbook
Moore, B. N., & Parker, R. (2012). Critical thinking (10th ed.). New York, NY: McGraw-Hill.

Other (Not Listed) Sample Content Preview:
Claims Policy
Student:
Professor:
Course title:
Date:
Claims Policy: Andresen Seafoods
Purpose statement: Andresen Seafoods has developed this Claims Policy to provide customers with a comprehensive description of the product. The details provided below will enable customers to understand the facts regarding the product with regard to its source, quality and its nutritional content. An explicit and unambiguous description of what the product claims to offer and what it does not claim to offer is provided.
Smoked Wild Salmon: The product is smoked wild-caught salmon from Alaska derived from colder, cleaner water than farm-raised salmon. Although there are various sorts of wild Alaskan salmon, we find our enjoyment to bring to you the Keta Salmon, an up and coming fish in the wild Alaskan seafood market. This product is salted, hand filleted, and smoked with the use of only the highest certification standards available in America to create a delicious and natural product. The ingredients for this product include natural wood smoke, salt, sugar, and wild keta salmon (Nettleton, 2009).
What the product offers: this product is wonderfully flavorful. Its sodium content is really low. Keta salmon is an excellent source of vitamins B2, B6, D, and A, in addition to riboflavin and niacin (Nettleton, 2009). It contains high-quality protein, and has each of the essential amino acids. Phosphrous, iron, calcium, magnesium and zinc are present in appreciable quantities in this Alaskan seafood. It is good for every person, although is particularly good for older persons and young children since it is very easy to digest (Nettleton, 2009).
What the product does not claim offer: this product is high in cholesterol; hence it does not offer low content of cholesterol.
Delivery and handling of products: Andresen Seafoods will facilitate delivery of the product to its customer. Andresen Seafoods will not issue any credit or accept any returns for Saleable keta salmon products following delivery to the customer. The client must visually inspect the product the moment it is delivered to him/her for obvious defects and decline acceptance of such delivery. Andresen...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Other (Not Listed) Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now