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Business & Marketing
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English (U.S.)
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BUSINESS PROFILE (SWOT ANALYSIS AND CONCLUSION). Business & Marketing

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Complete Group Business Profile (Assignment - A3).
Assignment 3 (A3) Due: Day 3, Wednesday, NLT 11:59 PM.
Assignment 4 (A4) Due: Day 3, Wednesday, NLT 11:59 PM.
A3: Document must be typed in Times Roman Font, 12 Pt. Size, and double-spaced.
Graphics, tables, figures are permitted if they are pertinent to the project.
Title page must include the:
First & Last Names of all team members (alphabetized by last name)
Course name and number
Title of Project
Group Number
Date of Submittal (Upload to D2L)
References should appear on the final page in APA Manual Style (2010, 6th ed.).
Page limit should not exceed 10 double-spaced sheets of content (excluding Title Page and References Page)
Select a Project Administrator to ensure that the final version of the Team document is uploaded to the D2L A.3 portal. Each Team Member must review and edit the final document; however, ONLY 1 copy must be uploaded for the entire Team. The entire group must proof-read the final version of the document (collaborate on the editing) and then the Project Administrator shall upload the final copy to D2L A-3. This process will eliminate document variations when individuals each upload a different version, albeit no matter how slight the differences may be.

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CADRO Digital Solutions, LLC Business Profile
This document represents the business profile of CADRO Digital Solutions, LLC, a small company located in Griffin, Georgia. In this business profile, the company description, mission statement, target market, dashboard statistics, leadership team, key employees, departments, communications, budget, and a Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis are clearly represented for your review and consideration.
Company Description
CADRO Solutions, Inc. was established in August 1999 by its five founding members: Robert Cotton, Adeola Akosile, John Donaldson, Patrick Redahan & Oluwadamilare Olajide-adrdiran (CADRO). In 2010, the company formally changed its name to CADRO Digital Solutions, LLC.
CADRO Digital Solutions is a regional company, providing networking, digital security and digital forensics services to small and medium sized companies and law enforcement agencies throughout the American southeast. The company prides itself on finding creative solutions to a wide range of challenges…each one focused on the specific customer’s needs. At the same time, CADRO also believes in giving back to the communities it serves, sponsoring local school and recreational athletics, supporting local law enforcement and taking an active role in the Griffin community as a good corporate citizen.
Legal Name: CADRO Digital Solutions, Limited Liability Corporation (LLC)
Address: 2279 East Hacker Road, Griffin, GA 30223
Phone No.: 770-867-5309 (main)
Website:
Points of Contact
Sales/Marketing: William Smith (ext. 100)
Engineering/Technical: Linda Jones (ext. 200)
Purchasing: Gregory Tilden (ext. 300)
Contracts/Legal:Brian Sorensen (ext. 400)
Human Resources:Parag Phillips (ext. 500)
Administrative:Michelle Sampson (ext. 600)
Mission Statement
To provide unique and innovative technology solutions to our customers, crafted especially to meet their own specific needs and requirements; to back up our services, products and reputation through ongoing customer support, and to be an outstanding member of the communities we serve through servant leadership and a culture dedicated to giving back.
Corporate Objectives & Business Strategy
* Year over year revenue growth of 10%
* Aggressive market penetration campaign aimed at enhancing the company’s current market share.
* Adoption of a market development strategy to help reach new markets.
* Diversification. Consistently assess the society’s needs and seek to offer solutions to current societal problems through new product development.
Business Model
Ownership Structure
CADRO Digital Solutions is a partner owned business that operates under the Limited Liability Corporation (LLC) laws of the state of Georgia.
Leadership Team & Strategy
* New leadership positions – the ratio of internal vs. external hires is 75/25. It is crucial to encourage and be open to new ideas while also gifting growth opportunities internally.
* Development of leaders – leadership training is offered for all leaders. It is crucial to ensure leaders are updated on the latest leadership strategies.
* Recognition and rewards – to help...
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