BUS 313: Introduction to Entrepreneurship. Business & Marketing

Assignment 1: Business Models
Shiloh Amilca
BUS 313: Introduction to Entrepreneurship
Christopher Chin
August 2, 2018
Introductory Paragraph
A business model helps determine the viability of a particular product, service, or company and provides details regarding the goals, vision, and purpose of the organization as well as how it intends to achieve them (Chen & Wu, 2014, p. 779). Every policy a company formulates and every business process it adopts to enhance its performance is part of the business model (Chen & Wu, 2014).
Thesis Statement
There are different types of business models, and it may be difficult for a startup to choose the right kind of model to get started with (Angelis, 2018).
Body Paragraph
Topic Sentence#1: The best and most useful business models are Bricks and Clicks Model, Bait and Hook Model, and Subscription Business Model (Chen & Wu, 2014).
Supporting Information#1: In the bricks and clicks business model, an organization intends to target customers from across the globe using both online and offline mediums. In case a company or brand opts for the bait and hook business model, it would have to excite customers or consumers by offering them special discounts on their favorite products or by giving away freebies (Chen & Wu, 2014, p. 780). Many companies prefer the subscription business model over the two other models considering it the best way to generate revenues. In this type of model, the company will charge a fixed monthly or annual fee to its customers for giving them access to the best products, services, goods or features (Chen & Wu, 2014).
Topic Sentence#2: The best business model for a company is none other than the bricks and clicks business model (Angelis, 2018).
Supporting Information#2: Top brands like Google and PepsiCo opt for this business model with an aim to target lots of clients using both online and offline mediums (Angelis, 64). They often use social networking websites to meet new people and to bring their products to customers’ notice. At the same time, they place large-sized banners on the streets and take wise measures to engage consumers (Angelis, 2018).
Topic Sentence#3: The bricks and clicks business model is beneficial for both established companies and startups. For my company, it is ideal because the model will allow me to attract an extensive number of clients toward a particular product or service (Chen & Wu, 2014).
Supporting Information...