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APA
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Accounting, Finance, SPSS
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English (U.S.)
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Topic:
The Operating segments within Microsoft
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Identify the operating segments within Microsoft and describe how the segments are divided.
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The Operating segments within Microsoft
Name:
Institution:
Companies that sell more than one products have different operating segments. According to Obaidallah Jan (2013), a company reviews its performance and allocates resources to its operating segments appropriately.
Microsoft applies five segments in operating its business. The segments are; (1) Windows and Windows live, (2) Server and tools, (3) Microsoft business, (4) Online services, and (5) Entertainment devices (Microsoft Corporation, 2012). Microsoft has different reporting frameworks for these segments. The five segments allow Microsoft to achieve its mission with ease.
1 Windows and Windows Live Division
This segment plays the role of developing and marketing Microsoft operating system, Windows Live and Microsoft Internet Explorer. This segment generates the highest revenue, thanks to the rapid growth of PC market. According to Microsoft, this segment accounts for 80 percent of the total revenues.
2 Server and Tools
This operating segment develops, markets, provides services and solutions to server software such Windows OS, Azure, SGL Server, Visual Studio among other Microsoft consulting services.
3 Microsoft Business Division
The segment deals in Microsoft office system and Microsoft Dynamics business solution. Microsoft Office system generates 90 percent of the revenue of this segment. The department sells Microsoft Office, SharePoint, Microsoft Dynamic ERP and CRM, and Web Apps.
4 Online Services
The Microsoft Online Services Division offers online information. Such online services include Bing, MSN portals and channels, MSN Atlas online tools, and Microsoft adCenter. These products enable Microsoft to do online advertising through search, display, and advertise and edit tools.
5 Entertainment and Devices Division
This department develops and markets Xbox 360-platform gaming and entertainment console. These platforms work on windows phone, embedde...
Name:
Institution:
Companies that sell more than one products have different operating segments. According to Obaidallah Jan (2013), a company reviews its performance and allocates resources to its operating segments appropriately.
Microsoft applies five segments in operating its business. The segments are; (1) Windows and Windows live, (2) Server and tools, (3) Microsoft business, (4) Online services, and (5) Entertainment devices (Microsoft Corporation, 2012). Microsoft has different reporting frameworks for these segments. The five segments allow Microsoft to achieve its mission with ease.
1 Windows and Windows Live Division
This segment plays the role of developing and marketing Microsoft operating system, Windows Live and Microsoft Internet Explorer. This segment generates the highest revenue, thanks to the rapid growth of PC market. According to Microsoft, this segment accounts for 80 percent of the total revenues.
2 Server and Tools
This operating segment develops, markets, provides services and solutions to server software such Windows OS, Azure, SGL Server, Visual Studio among other Microsoft consulting services.
3 Microsoft Business Division
The segment deals in Microsoft office system and Microsoft Dynamics business solution. Microsoft Office system generates 90 percent of the revenue of this segment. The department sells Microsoft Office, SharePoint, Microsoft Dynamic ERP and CRM, and Web Apps.
4 Online Services
The Microsoft Online Services Division offers online information. Such online services include Bing, MSN portals and channels, MSN Atlas online tools, and Microsoft adCenter. These products enable Microsoft to do online advertising through search, display, and advertise and edit tools.
5 Entertainment and Devices Division
This department develops and markets Xbox 360-platform gaming and entertainment console. These platforms work on windows phone, embedde...
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