MGO 330 Assignment: Discovering A New Market Product

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The 5-hour energy podcast explains the story of Manoj Bhargava who rose from poverty to become one of the leading billionaires in the world. The businessman established his empire in seven years. He majors in the processing of energy drinks in the United States. He migrated from India to the United States when he was 14 years old. He lived in abject poverty for twelve years after discontinuing his tertiary education
He was an ambitious and industrious with a vision of establishing his own future after discontinuing his academics. He initially engaged in casual employment opportunities to get income. He started a plastic business enterprise in 1990, but later transferred the ownership to another party. Manoj invented his current energy drink in 2004 after a long period of an industrial research. This venture epitomized the processing sector, turning him into a billionaire. The podcast teaches us three key lessons.
●Discovering a new market product earns people alot of fortune. Exposure to the business environment and daily experiences trigger new business ideas. The execution of such ideas makes a turning point in peoples’ lives. The new venture should meet the expectations of the target market. Besides, it should transform the lives of the citizens.
●A new business venture can successfully thrive if operational costs are minimize...