Advertising Analysis and Description Economic Assignment

Advertising Analysis and Description
Your Name
Subject and Section
Professor’s Name
April 6, 2019
1 Action:
1 What is going on in this ad?
1 In this series of ads, miniature yet lifelike individuals are taking a break on top of McDonald’s most famous ice creams and sundaes. The main scene is like a beach scene that the audience would easily recognize.
2 Is there any action?
2 Yes, despite being a print ad, there are actions in the ad as demonstrated by the positioning of the characters.
3 Who is doing each action?
3 Each of the characters have their own actions (i.e., woman sliding in caramel)
4 Why is it important?
4 Each of the characters’ actions are important, because it creates a scene in the minds of the audience, despite the fact that this advertisement is printed and thereby stationary.
2 People/things:
5 Who or what are featured in this ad?
5 The ones featured in this ad are miniature yet lifelike characters.
6 Describe their race, sex, age and appearance.
6 The characters are very varied in terms of gender, age, and physique. However, it seems that the race is not varied.
7 What are they wearing or not wearing?
7 All of them are wearing summer attire.
8 Describe the appearance size and scale.
8 Most of the characters are smaller than the regular sundae or ice cream, served by the company. This is shown since the setting is on top of such.
3 Color:
9 Is the advertisement colorful?
9 Yes, the advertisement is very colorful and vivid.
10 What colors are used in the advertisement?
10 Most of the colors used relate to colors of the summer. This was used strategically, with the colors of the products that are being advertised (i.e., caramel sundae)
Are the colors bright or dim?
The colors are bright and vivid.
Are different aspects of the advertisement colored in the different ways?
Yes, each of the advertisement is colored depending on the motif of the product. For example, in the middle advertisement (where the product is brown), the background and the contrast used is in line with such color.
4 Words:
What is said in the advertisement?
The main tagline of the advertisement says “A Little Taste of Summer”
What does this mean?
This tagline means to show that the company’s products are a perfect companion for the how weather of the summer months.
Where are the words located in the advertisement?
The words in this advertisement is located in the upper left portion of each ad.
Describe the size, scale, voice, etc. depicting these words.
The font used in depicting this word is very light and enticing. It does not seem to be auth...