An Experiment to Demonstrate the Impact of Inattention Blindness on Humans Minds' Vision and Awareness Ability

Human Mind Lab Report
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An Experiment to Demonstrate the Impact of Inattention Blindness on Humans Minds’ Vision and Awareness Ability
Introduction
Imagine you are in an airport situation waiting for an old friend who has been abroad for almost a decade. Standing at the airport’s terminal waiting for your long-time friend to emerge from the crowd of arriving travelers can be difficult since you are not sure of your friend’s appearance after 10 years. Therefore, you will be obliged to be scrutinize careful on each passengers passing to identify any familiar expressions or signal. At this juncture, you are likely to miss any other drama or event that might transpire in your visual field since all of your attention is placed the arrival of the friend and not expecting anything to happen in the background. On the event when one is informed on what to expect, for example a back flip in the crowd of passengers, they will focus much on the expected event hence overlooking any of the succeeding events because familiarity or notification expected does not improve detection of unexpected events. The evidences surrounding this scenario is called international which was established through experimental approaches that were conducted by Arien Mack and Irvin Rock in 1992. Inattention blindness is defined as as psychological phenomenon whereby an individual fails to see or notice events or motions on sight because they had placed more attention on something else, and the the other occurrences are unexpected.
Caters, Chalmers and Ledda (2002) attempted to demonstrated the inattention blindness phenomenon using the eye tracking applications from a computer graphics perspectives. The partakers were asked to focus on a cup appearing on a non-moving computer and count the number of pencils inside (Caters, Chalmers, & Ledda, 2012). While counting pencils, the graphics on the background of the screen were varied from between high and low quality. The eye tracking device revealed that 60% of the participants failed to notice the quality variation of the screen graphics because they mainly dwell on counting the pencil in the cup (Caters, Chalmers, & Ledda, 2012). The study supports the idea of intentional blindness that individual are likely to miss the changing vision when they are preoccupied with others events. Another study by Simons, D. J. (2012) using the Gorilla and Basketball Game video underpins the understanding of the intentional blindness. In the video, the viewers were asked to count the number of passes made by the players in white T-shirts in group of players in black and white pictures. Midway in the video, a lady in a black gorilla gear passed through the players and stare directly to the vision field (Simons, 2010). The findings revea...