Evaluating a Corporate-Societal Relationship

Evaluating a Corporate-Societal Relationship
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Institutional Affiliation
Evaluating a Corporate-Societal Relationship
Introduction
Hilton Hotels is also referred to as Hilton Hotels & Resorts and was established in 1919 by Conrad Hilton. It is an international brand of multinational hotels and resorts among the world's best hospitality companies. According to Scarantino (2018), by 2017, Hilton Hotels had over 3000 hotels and resorts in about 100 countries across six continents, including the United States, Europe, Asia, and Africa. Over the years, the Hilton Hotel has been identified as one of the largest and renowned hospitality industry brands. The company has established brands in different city centers, vacation destinations, strategic venues like airports, and convention centers in different parts of the world. In most cases, Hilton hotels target leisure travelers and persons working in businesses close to their brands. Like any other business, there are several business concepts in which Hilton Hotels have embraced to enhance their growth across the globe.
Products and Services
Hilton Hotels and Resorts is one of the world's famous brands in the hospitality and tourism industry. It is renowned for the various services and amenities it provides to its customers around the globe. The hotel offers clients different products and services in its various high-end luxury hotel chains. One of the products provided by Hilton Hotels is offering a wide range of foods and drinks. In essence, clients can visit any of their hotels or restaurants and have different breakfast, lunch, or dinner options based on their preferences. Their brands also offer accommodation services to different types of people depending on their needs. Other services that customers can enjoy in Hilton Hotels include gyms and relaxing spas. Another service provided by the brand is the Guest Loyalty Program, whereby clients can earn airline miles and points by staying in various Hilton Hotels and resorts. Scarantino (2018) states that Hilton Hotel strives to ensure that clients who stay in their hotels and resorts are comfortable and have memorable experiences through excellent services and amenities such as meeting rooms, fitness rooms, business rooms, baggage storage services, laundry, lounge, room service, safety deposit box, sight-seeing tours, visual equipment rental, foods, and beverages (Hilton Hotels, 2019). Other services offered in various Hilton hotels and resorts include accessible parking lots, emergency pool codes, public areas, and service support for animals. These are some of the goods and products that Hilton Hotels offer in their quest to attain profitability and maintain their brand name.
Stakeholders & Financial Performance
The Hilton Hotels are usually responsible to their shareholders and stakeholders such as employees and customers. Stakeholders are individuals or entities that are directly or indirectly affected by the operations of an organization. All stakeholders always hope to experience some growth due to their association with an organization. Stakeholders are usually categorized as internal and external stakeholders. Internal stakeholders are those who are directly involved in the day to day o...