Managing Information Technology: Answering Questions

Managing Information Technology: Answering Questions Name Institutional Affiliation Managing Information Technology: Answering Questions Question 2 The vast majority of businesses today rely on the use of online platforms to market themselves such as websites and social media outlets. The data generated by users on these platforms can be analyzed through big data analytics and extrapolated to identify the core requirements of customers as well as predict their personal preferences based on the data they willingly provide (Drake, 2014). In this way, businesses can utilize such analytics to tailor their marketing and advertising to ensure they not only increase their market share but also provide customers with exactly what they need. This is critical to business profitability and customer loyalty going into the future. Question 3 The development of AI has seen a shift in how individuals and business can interact with each other due to how it revolutionizes the use of data. The private sector plays a critical role in the development and acceleration of any kind of technology. This is primarily because private investors form the largest bloc of investors that choose to fund startups and other promising companies. Business leaders need t...