Case Study 3: Honda Canada – Relaunching Honda Fit Essay

Case Study Three
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Case Study Three
The case study “Honda Canada: Relaunching Honda Fit” by R. Chandrasekhar portrays the importance of understanding customers’ tastes and preferences when launching new or modified existing products. For instance, when Honda Company launched Honda Fit in 2008 in Canada, it did not sell many units as expected since millennials’ buying patterns were different from that of their predecessor generation, baby boomers. For this reason, the 2014 relaunch, which was planned by Kate Lucek, the head of the Customer Conquest Management, was done after considering millennials’ requirements since this generation did not prioritize purchasing cars (Chandrasekhar, 2018). Moreover, Honda Canada had two primary objectives when relaunching Honda Fit. First, it wanted to ensure that the company was competitive. Second, Honda was trying to stay relevant despite the changing buying patterns of customers.
From my perspective, the case study is critical to firms and individuals who are in the process of launching new or existing modified commodities. Specifically, before coming up with a sp...