How the media portrays women's image

How the media portrays women’s image
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How the media portrays women’s image
The pressure on women to behave and look in particular ways is very much entrenched into American culture. The media totally changes people’s view of real beauty in their adverts. Whilst women have made considerable strides over the years, the culture in general continues to emphasize a lot on the way that women look. These beauty standards, for the most part propagated through the media, have far-reaching impacts on young women as well as their body images (Hargreaves & Tiggemann, 2012). Simply put, the ideal beauty in American culture is thin. In this paper, how the media has constructed a portrait of the image of women is thoroughly discussed.
Kovar (2009) pointed out that many average girls in the United States demonstrate a totally normative obsession with size and shape of their bodies. This continuing concern is actually acknowledged as totally normal and even unavoidable element of being a modern girl. A lot of these cultural standards in the United States are established in the media considering that people are continually surrounded by all kinds of media and they create their identities partly through the images they see in media (Farrar, 2014). The association between body image of a woman and media image has been established; in a certain research, amongst African American girls and white girls aged seven to twelve, greater overall exposure to TV predicted a higher level of disordered eating and a thinner ideal adult body shape twelve months later (Grabe, Hyde & Ward, 2008). Demographically, teenage girls are the most affected. In essence, increasingly twelve-year-old girls are going on diets since they have the belief that a person’s weight determines her worth (Park, 2009).
By surfing the internet, reading newspapers, magazines, or watching television, one gets to see lots of airbrushed images of ideal women’s bodies. Women as well as their body parts are used in selling so many things ranging...